How Small Businesses Can Benefit from Call Tracking

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How Small Businesses Can Benefit from Call
Tracking
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• As a small business owner, you already know that
  you have to make the best of a limited marketing
  budget. You simply dont have the time or money
  to waste on campaigns that produce disappointing
  results. You need reliable tools and campaigns to
  show whats working and what you need to scrap.

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• Call tracking is an excellent resource to assist
  you in analyzing different campaigns. It also
  allows you to listen and truly hear what your
  customers say so you can help them obtain the
  greatest value for their money.
• Digital Marketing Depot reports that people who
  end up at a landing page only follow through with
  a sale less than 10 percent of the time.

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• Sometimes its as low as two percent. Thats
  discouraging, but did you know that phone calls
  can produce conversions as much as 80 percent of
  the time? This may sound surprising in our
  virtual world, but people still crave and value
  human contact.
• Its a costly mistake to assume that most of
  your sales will come through your website.

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• Even though potential customers start on your
  landing page, theyre more likely to finish the
  transaction by phone. Call Sumos call tracking
  program is a simple and budget-friendly way to
  increase sales.

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Missed Calls Mean Missed Opportunities

• We live in an always-connected world where
  people expect service 24 hours a day, seven days
  a week. No one wants to call a company late on a
  Friday afternoon only to discover they cant
  speak to a human being until Monday morning.
  Despite this expectation, most small businesses
  cant afford the expense of a 24-hour operation.

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• Unfortunately, that means you have no way of
  knowing how many calls came into your company
  during off-hours.

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• Your customers likely continue to call after
  quitting time, especially those located in
  different time zones. Missed calls often mean
  missed revenue. With call tracking, you can learn
  more about these calls and use the data to your
  companys advantage. For example, it tells you if
  the person heard a radio ad in the evening or
  responded to a mailer. This lets you know which
  campaigns are working so you can budget
  accordingly.

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Improve the Focus of Your Marketing Efforts

• Small businesses account for 54 percent of all
  sales in the United States, according to the
  Small Business Administration (SBA). They also
  provide more than 50 percent of the jobs in this
  country. When large corporations had to lay
  people off, small businesses only grew. They are
  an essential part of the worlds economy.

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• As your small business grows and expands, you
  need to know about potentially new markets. Our
• call tracking software make it possible for you
  to find new areas of focus

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• so you can grow your market share.
• Its essential to know the location of your
  callers. While you might expect that most are
  local, you might be surprised at what you learn.
  For example, some callers might be located in
  dead zones where they cant access the resources
  your company provides. With Call Sumo, you can
  identify specific area codes for future marketing
  efforts.

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Improve Your Return on Investment

• Knowledge is the biggest thing you gain when you
  enable call tracking. It allows you to see
  first-hand the marketing efforts that give you
  the greatest ROI. Theres no sense in creating a
  beautiful ad if few people follow through and
  contact your company.

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• Are you throwing money at social media campaigns
  and online marketing to see what works?

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• As a small business owner, you dont have the
  resources to continue that indefinitely. When
  something isnt working, you need to tweak or
  discontinue it as soon as possible. Call tracking
  identifies the problem areas so you can take
  quick action.

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Call Tracking is Easy on Your Budget

• Call Sumo understands that you need to consider
  your budget carefully before bringing on a new
  product. We charge a flat monthly fee for each
  phone number that you enable. You can also record
  each call and pay just one to two cents per
  minute when you play it back.

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• We act as a partner to your small business by
  providing metrics about your current customers as
  well as potential customers. Its an excellent
  way to expand your companys marketing efforts
  without incurring the expense involved with
  hiring more people.

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• Best of all, your customers remain unaware of
  the call tracking software in the background. It
  tracks every call and sends it straight to your
  small business.
• We would love to provide you with a
  demonstration of our product. If youre not fully
  satisfied, we offer a money back guarantee for
  the first 30 days.