Content Strategy_ABN Technologies

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• Content Strategy with
• Data Analytics format

By ABN Technologies Creating joy of Smart
Solutions.
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Content Forms and Sources
In house
Syndicated Free Content Competitions/Social
Forum Outsourced or Purchased Content
Content
Infographics/ Gifographics
Memes
Videos
Text
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Broad Category of Content
Categories
Case Studies
Reviews
Updates
Opinions
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Reviews
Reviews
Books
Influencers
News
Products
Movies
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Updates
Updates
Latest Lifestyle Trends
National/International Events
Literature Updates
News
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Opinions
Opinions
Medical Trends
Social Trends
News
Polling
Researches
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Content Publication and Format Plan(1)
Publication Plan Publication Plan Publication Plan Publication Plan Publication Plan Publication Plan Publication Plan Publication Plan Publication Plan Publication Plan Publication Plan Publication Plan Publication Plan Publication Plan Publication Plan
Categories Facebook Facebook Twitter Twitter Google Plus Google Plus Linkedin Linkedin Quora Quora Instagram Instagram Youtube Youtube
Slot 1 Slot 2 Slot 1 Slot 2 Slot 1 Slot 2 Slot 1 Slot 2 Slot 1 Slot 2 Slot 1 Slot 2 Slot 1 Slot 2
Books Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X
Influencers Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X
News Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X
Products Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X
Format Plan Format Plan Format Plan Format Plan Format Plan
Categories Memes Infographics Videos Text
Books x x x x
Influencers x x x x
News x x x x
Products x x x x
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Content Publication and Format Plan(1)
Publication Plan Publication Plan Publication Plan Publication Plan Publication Plan Publication Plan Publication Plan Publication Plan Publication Plan Publication Plan Publication Plan Publication Plan Publication Plan Publication Plan Publication Plan
Categories Facebook Facebook Twitter Twitter Google Plus Google Plus Linkedin Linkedin Quora Quora Instagram Instagram Youtube Youtube
Slot 1 Slot 2 Slot 1 Slot 2 Slot 1 Slot 2 Slot 1 Slot 2 Slot 1 Slot 2 Slot 1 Slot 2 Slot 1 Slot 2
Memes Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x
Infographics Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x
Videos Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x
Text Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x
Segmentation of Audience on the basis of Gender
Segmentation of Audience on the basis of Age
Segmentation of Audience on the basis of
Location
Segmentation of Audience on the basis of
Profession
0-15 24-50
15-24 50
Primary Tertiary
Secondary
Tier 3
Tier 1 Tier 4
Tier 2 Tier 5
Males
Females
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Consumer Engagement Strategy
People/Consumer Who are they? What are their values? What motivates them? How do they behave?
Location Where are they? Are they just an Observer? Are they a Participant? Or are they Active Contributor?
Influence Reach of conversation? Authority of dialogue and site? Volume and amount of buzz? Sentiment - (positive, negative, neutral)?
Brand Association Are they inquisitive and looking for info? Are they about to commit to the Brand? Are they loyal brand advocates? Are they brand opponents?
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Content Sourcing Plan
Content Sourcing Plan Content Sourcing Plan Content Sourcing Plan Content Sourcing Plan Content Sourcing Plan
Categories In-house Free Syndicated Content Competition Outsourced/Purchased Content
Books x x x x
Influencers x x x x
News x x x x
Products x x x x
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Case Studies
Case Studies
Current Issues
Cultural
News
Geographical
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Content Acquisition Process
Content exchange according to the daily plan
Collaboration for the content exchange
Making a list of Syndicating Websites
Publishing and sharing the selected content on
the web portals
Organising the contests for the general public
for the content
Selecting the best entries on the website
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Content Posting on Social Media Websites
Mark the relevant keywords with hashtag
Post the content and comment on the other
relevant posts
Search for the Relevant groups/circles
Identify the current hot topics
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To know More please Mail us info_at_abnassist.com o
r Call us on 61-499733965