Grow online with Social Media Optimization - PowerPoint PPT Presentation

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Grow online with Social Media Optimization

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Many entrepreneurs are putting their efforts in SEO. E- Commerce website is bringing the profitable returns for many professionals and everyone wants a piece of the action. How might you offer anything if the clients can’t discover you? Website optimization, which is short for the search engine optimization, is truly critical for your internet business store. – PowerPoint PPT presentation

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Title: Grow online with Social Media Optimization


1
Grow online with Social Media Optimization
Many entrepreneurs are putting their efforts in
SEO. E- Commerce website is bringing the
profitable returns for many professionals and
everyone wants a piece of the action. How might
you offer anything if the clients cant discover
you? Website optimization, which is short for the
search engine optimization, is truly critical
for your internet business store. SEO is the way
toward enhancing the perceivably of a site or
online store in the web crawlers. Why SEO
matters for E-Commerce Sites SEO is a most
important component of any organization internet
marketing strategy. It sits directly next to the
content marketing and web design as one the three
main parts of internet success. When you will
look at the e-commerce website, in particular,
the value grows even more. E-commerce websites
need SEO for the sake of visibility. E commerce
sites need the SEO because search engines are
trusted source of traffic and the primary means
of visibility on the internet. With the Search
Engines, e-commerce sites are forced to thrive on
the referral and direct traffic both of which
account for only a fraction of an average sites
traffic numbers. Search Engine optimization is
the backbone of e-commerce success. Without it,
all the work you put into the designing an
intuitive site and filling it with the high
quality content will be wasted you cant convert
shoppers without first getting them on site.
2
  • SEO tips for Ecommerce websites
  • For entrepreneurs, first launching an e-commerce
    site, SEO can seem like a long, dark and faint
    tunnel with a blurred light in the end. While it
    can be enticing to focus on the darkness is the
    forefront, its the small glowing light that you
    need to refine in on. This is because SEO is a
    journey and it takes time to harvest the
    results. However, over the time, SEO results will
    compound and the time resources you spent will
    be returned multiple times over.
  • Dont invest in a temporary foundation Its
    common for the ecommerce sites to experience
    success after first launching, only to see after
    it disappears months later. When this will
    happens, its usually indicative of the faulty
    foundation. While the pay per click
    advertisements are an effective way to generate
    some traffic and the visibility but they should
    not be your main source, because PPC costs are
    on the rise and once you will stop paying for
    them, your online presence disappears.
  • Keyword research is must If the PPC ads
    represent the faulty foundation, effective
    keyword research characterizes a strong SEO
    foundation.
  • No Duplicate Content The cardinal sin of SEO is
    publishing the duplicate content or you can say
    duplicate content is the enemy of the search
    engine. The search engines dont like that, users
    hate it and also it doesnt bode well for your
    website overall visibility and the reputation.
    The only way to combat this is to invest in the
    original content on every page.
  • Became craw -able your E-commerce sites URL
    structure is very important in relation to moving
    in search engine rankings. Work closely with the
    designers, while building your site for proper
    structure of URLs, so the search engine robots
    can easily find, recognize and can crawl your
    site.
  • Reduce load times Google is clear about their
    speed, where they stand on speed. They want
    websites to be fast and rewarding sites that
    invest in speed.
  • Spend time with the analytics For this, youre
    Google analytics account become your best friend.
    It is full with the incredible valuable metrics
    and can show you whats going right or whats
    going wrong.
  • Optimize the image of product For the e commerce
    site, few things mainly matter more than the
    high quality images, but you need to properly
    optimize those search engines can find them.
  • Invest In the SEO Today

3
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