Search Engine Marketing Optimization SEO Overview PPT

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Search Engine Optimization(SEO)
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Content

• Introduction
• What is Search Engine Optimization(SEO)
• Types of SEO
• Technique of SEO
• Objectives of SEO
• SEO Process
• Inbound Outbound Links
• Conclusion
• Thank you !

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Introduction

• Search Engine Optimization(SEO) is to increase
  your websites traffic by obtaining higher
  rankings in Search Engines for Keyword searches
  related to your website.

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What is Search Engine Optimization(SEO)

• Search Engine Optimization is the process of
  getting traffic from the free and organic search
  results on search engines.
• It doesnt matter if a person is new to SEO world
  or have been practicing it for years, there is
  always something new to discover.

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Types of SEO

• On-Page Optimization
• Off-Page Optimization

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• On-Page Optimization is a technique of seo in
  which we done on the pages of the website itself.
• In On-Page seo design website seo friendly.

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Off-Page Optimization

• Off-Page Optimization refers to all the things
  that you can do directly OFF your website to help
  you rank higher, such as social networking,
  article submission, forum blog marketing, etc.

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On-Page Optimization

• On-Page Optimization refers to all the things
  that you can do ON your website to help you rank
  higher, such as page titles, internal linking,
  meta tags descriptions, etc.

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Techniques of SEO

• White Hat SEO
• Black Hat SEO
• Grey Hat SEO

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Objectives of SEO

• Search engine optimization services have three
  objectives-
• To increase organic website traffic and keyword
  rankings.
• To create a new customer base.
• To increase brand awareness.

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SEO Process
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Inbound Outbound Links

• Inbound Links
• A link from a site outside of your site.
• Inbound links means send visitors to your site,
  generally this is seen as good think for SEO.
• Outbound Links
• A link to a site outside of your site.
• Outbound links means send visitors away from your
  site.
• Generally avoid those thinks.
• For example (Link exchange).

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Conclusion

• Search Engine Optimization is the process of
  getting traffic from the free and organic search
  results on search engines.
• Off-Page Optimization refers to all the things
  that you can do directly OFF your website to help
  you rank higher, such as social networking,
  article submission, forum blog marketing, etc.
• On-Page Optimization refers to all the things
  that you can do ON your website to help you rank
  higher, such as page titles, internal linking,
  meta tags descriptions, etc.
• A link from a site outside of your site.
• A link to a site outside of your site.

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Thank You!