Google's Knowledge Panel

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FeatureKnowledge Panel
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• Source
• digitalmarketingauthority.blogspot.com

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With the web as an entire universe of content
haggling for readers' interest, how do you choose
the content that is worthy of your time and
attention? How do you gauge the reliability of
the source of information? These may be a
question in mind whenever you search for
important information on the web, and it's a
valid one. Google recently came up with the
publisher Knowledge Panel feature. Thanks to
Google's sensitivity, readers can have immediate
access to publisher information. This same
feature is utilised to provide data about
businesses. Establishments with listings may
display a brief description of what they do,
location, business hours, contact information,
products or bestsellers and consumer reviews.
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If you are lucky, the Knowledge Panel will
provide you details when the publisher started,
the frequency of circulation, its founders,
expertise or niche, awards and nominations, and
even reviews from third-parties. This bit of
information gives readers a quick glance at the
publisher's credentials and a wider understanding
of the tone of the content. It expands the
readers' access to useful information based on
their search query. On a broader spectrum, this
feature empowers readers to choose content from
established authorities on specific niches. On
a different slope, the Knowledge Panel increases
click-throughs for sites. It does not affect the
site's search rankings though. Since the
knowledge panel is assigned by Google, not all
sites are lucky to secure a listing or choose
what information appears on it. 
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Google extracts data for the Knowledge Panel from
several sources - Wikipedia and Wikidata, Google
Brand Accounts, Structured Data Markup, and
Google My Business. The more information can be
referenced for the publisher, the bigger chances
for substantial data to appear on the site's
knowledge panel. After all, the bottom line here
is the added value to the overall search
experience of visitors and the ability to find
quality content from trusted sources on the web.