Persuasion Strategies

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PERSUASION STRATEGIES
BY Dr. Arvinder Singh (Human Intelligence
Trainer)
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How to Get People To Like You(In 90 Seconds and
Less)

• Develop Like Ability

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How do You Develop Likeability?

• 1-Two Birds of a Feather
• Demonstrate Similarities with the Target Person.

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How do You Develop Likeability?

• 2-The George Clooney/ Halle Berry Effect
• Pay Careful Attention To How We Look

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How do You Develop Likeability?

• 3-May I Compliment Thee?
• Give Compliment

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WIIFM Go to the Edge

• WIIFM Whats in it For Me?
• Know your Targets Goals.

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WIIFM Go to the Edge

• 4 - Go the Edge
• Benefits target will receive.
• Esteem More
• Do More
• Gain More
• Enjoy More

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WIIFM Go to the Edge

• 5 - The Star Wars Toothbrush Technique
• Include Specific Benefits

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The Expert Spillover Effect, Geek Street and
Other Cool Techniques

• 6 - The Expertise Advantage
• Correlation between Source Expertise and
  Persuasive Success

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The Expert Spillover Effect, Geek Street and
Other Cool Techniques

• 6 - See My Decorated Wall?
• Show Credentials and Achievements.

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The Expert Spillover Effect, Geek Street and
Other Cool Techniques

• 7 - The Expert Spillover Effect
• Long Term Strategy Connection with Experts

Experts
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The Expert Spillover Effect, Geek Street and
Other Cool Techniques

• 8 - Geek Street
• To Become Expert Develop the Habit of Reading

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The Expert Spillover Effect, Geek Street and
Other Cool Techniques

• 9 - The Anecdotal Testimony
• Showcase Testimonials from Previous Clients.

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The Expert Spillover Effect, Geek Street and
Other Cool Techniques

• 10 The Dont be an Idiot Strategy
• Should have Required Knowledge
• Become Competent

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11- The Yes Ladder Putting Your Target into an
Agreement Mindset

• Set Positive Mood of Target.
• Ask Serious of Questions to which You Know
  Answers are Yes.

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12- The Fair Persuader One Sided Versus
Balanced Arguments

• Two Sided Arguments with Counter Arguments.

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13 - Inoculation

• Immunize Your Prospect Against Counter Persuasion
  Attempts.

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The Mint Sweet and Other Experiments

• 14-How Can I Help You?
• Law of Reciprocation

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The Mint Sweet and Other Experiments

• 15-The Mint Sweet / Coke Gift
• Small Favor Even Though Client may not have asked
  For It.

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The Petrified Forest

• 16 The Sitcom Laughter Track
• Use Social Proof Sitcoms with Laughter Track.

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The Petrified Forest

• 17 The Petrified Forest Persuasion Failure
• Do not Use Negative Social Proof

Negative Social Proof
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18- The Rokia Technique

• Include Story to Develop Connectivity with
  Peoples Emotions.
• Story Should Contain
• Characters
• Conflict/ Difficulty
• Cure
• Change

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Clear Next Step

• 19 Clear Next Step
• What is the Next Step You Want Your Prospect To
  Take? Ask Them To take It.

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The Counterintuitive Persuasion Technique that
Works

• 20- The BYAF Technique
• But You Are Free Technique

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What to Do If Your Prospect Says No

• 21-The Power of Why Not?
• To Uncover and address the Objections

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• Train Your Mind, Intelligence, Creativity and
  Emotional Intelligence by Dr. Arvinder Singh,
  Gold Medallist, National Award Winner and
  Motivational Speaker.
• Visit http//drarvindersingh.com