Search Engine Optimization (1)

1
SEARCH ENGINE OPTIMIZATIN
2
Search engine optimization (SEO) is the practice
of increasing the quantity and quality of traffic
to your website through organic search engine
results.
3
What is SEO

• SEO is also about making your search engine
  result relevant to the user's search query so
  more people click the result when it is shown in
  search
• SEO can be defined as activity f optimizing web
  pages or whole site in order to make them more
  search engine friendly , thus getting higher
  position in search result

4
Importance of SEO

• SEO is not only about search engines but good SEO
  practice improve the user experience and
  usability of a web site.
• Users trust search engines and having a presence
  in the top positions for the keywords the user is
  searching, increases the web sites trust.
• SEO is good for the social promotion of your web
  site. People who find your web site by searching
  Google or Yahoo are more likely to promote it on
  Facebook, Twitter, Google or other social media
  channels.
• SEO is important for the smooth running of a big
  web site
• SEO can put you ahead of the competition. If two
  web sites are selling the same thing, the search
  engine optimized web site is more likely to have
  more customers and make more sales.

5
Search Engine Market Share
6
How Search engine work

• A search engine makes this index using a program
  called a web crawler. This automatically
  browses the web and stores information about the
  pages it visits.

7

• Every time a web crawler visits a webpage, it
  makes a copy of it and adds its URL to an index.
  Once this is done, the web crawler follows all
  the links on the page, repeating the process of
  copying, indexing and then following the links.
  It keeps doing this, building up a huge index of
  many webpages as it goes.
• Some websites stop web crawlers from visiting
  them. These pages will be left out of the index,
  along with pages that no-one links to.
• The information that the web crawler puts
  together is then used by search engines. It
  becomes the search engines index. Every webpage
  recommended by a search engine has been visited
  by a web crawler.

8
Stages of Search Engine Optimization

•  SEO is not a static process but rather a
  framework with rules and processes. For
  simplicity though SEO can be broken down into 2
  main stages
• On-site SEO What rules to apply on your site to
  make it search engine friendly
• Off-site SEO How to promote your website or blog
  so that it can rank better in search results.

9
Type of SEO

• White Hat SEO- White hat SEO utilizes techniques
  and methods to improve the search engine rankings
  of a website which don't run afoul of search
  engine (mainly Google) guidelines.
• Some white hat SEO techniques include high
  quality content development, website HTML
  optimization and restructuring, link acquisition
  campaigns supported by high quality content and
  manual research and outreach.
• Steady, gradual, but lasting growth in rankings.

10

• Black Hat SEO- Black Hat SEO exploits weaknesses
  in the search engine algorithms to obtain high
  rankings for a website. Such techniques and
  methods are in direct conflict with search engine
  guidelines.
• Some black hat SEO techniques include link spam,
  keyword stuffing, cloaking, hidden text, and
  hidden links.
• Quick, unpredictable, and short-lasting growth in
  rankings.

11
Internet Marketing Strategies(SEO,SEM,SMO)

• SEO (Search Engine Marketing) is a form
  of Internet marketing that involves the promotion
  of websites by increasing their visibility
  in search engine results pages(SERPs) primarily
  through paid advertising. SEM may
  incorporate search engine optimization(SEO),
  which adjusts or rewrites website content and
  site architecture to achieve a higher ranking in
  search engine results pages to enhance pay per
  click (PPC) listings.

12

• Social media optimization (SMO) is the process of
  increasing the awareness of a product, brand or
  event by using a number of social media outlets
  and communities to generate viral publicity.
• Social media optimization includes
  using RSS feeds, social news and
  bookmarking sites, as well as social media sites
  and video and blogging sites. SMO is similar
  to SEO (search engine optimization) in that the
  goal is to drive traffic to your Web site.

13
Contact Us

• Add  761, 7th Floor JMD Megapolis, Sohna Road,
  Gurgaon 122003
• Mob  91-987 128 0005
• We are open  Monday to Saturday 10 AM to 700 PM
• Website Link- http//gurgaonseo.in