Key Factors That Affect YouTube Ranking

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Key Factors That Affect YouTube Ranking
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Did you know?

• YouTube is the second largest search engine
  after Google? It is also the second most visited
  website on the web. It's a good opportunity to
  leverage the power of YouTube to increase your
  brands visibility and traffic to your site as
  well. With 300 hours of video uploaded per
  minute, it is tough to make your content stand
  out from the sea of millions of videos. This is
  why it is important to learn the techniques to
  get your video ranked well on YouTube.

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The Most Important Factors That Can Make Your
Content Seen On Youtube are -

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Channel Keywords

• YouTube algorithm stresses the importance
  of metadata and channel keywords. Theyre
  basically one or two word descriptions that give
  users an at-a-glance idea of your content. You
  can add them using the advanced settings of the
  Creator Studio within your YouTube dashboard.
  Besides choosing the keywords, make sure to make
  thorough research into the keywords related to
  your industry and brand.

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Video Title

• Title gives a first impression of your video
  to search engines, YouTube and users. A well
  titled video is likely to pull more viewers,
  thereby increasing your views. Make sure to use
  shorter titles that should be five words or less.
  Keywords should be placed at the start of your
  title, and should be relevant to the content.

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Video Description

• A text description for your video helps search
  engines and YouTube determine your video content.
  Make sure to keep your video description at least
  250 words long. For gaining SEO benefits,
  incorporate your main keyword in the first 25
  words of the descriptions, and link to external
  URLS including your social media channels and
  related blog content.

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Video Quality

• Generally, YouTube gives preference to high
  quality or HD videos in its search results.
  Besides, it is important for user experience.
  Poor or blurry videos turn off the user which
  sends negative signals to the YouTube crawlers. 

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User Experience Metrics

• User experience means lot to YouTube. It
  assesses this by analyzing comments, likes and
  subscribes after watching, unlike Google or Bing
  who use backlinks for that. If YouTube finds that
  your video engages users, it will give a boost to
  your video in the rankings.

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Closed Captions and Subtitles

• YouTube lets you add subtitles and closed
  captions to your video. It will be useful for
  deaf or hard of hearing viewers or those who
  dont understand the language used in the
  video.Search engines also crawl the captions,
  thereby giving your video a major ranking boost.

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