Dynamic digital marketing

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OFF PAGE SEO
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WHAT IS OFF PAGE SEO ?

• Off-page SEO refers to SEO tactics applied
  outside of a website to improve its rankings.
• These tactics often include link building, guest
  posting, social media marketing, and more.
• The goal of off-page SEO is to get search engines
  (and users) to see your site as more trustworthy
  and authoritative.

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Is off-page SEO effective?

• Off-Page SEO plays a vital role in helping the
  google ranking of the content and increase in the
  number of visitors to the various websites.
• Off-page optimization is the process of raising
  a website's position in search results through
  actions taken off the page.

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TYPES OF OFF PAGE SEO ?
1. Link building 2. Content marketing 3. Social
media marketing 4. Guest posting 5. Podcasts 6.
Video marketing
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Why is off-page SEO so important?
Studies show that backlinks are the most critical
element of off-page SEO.
Backlinkos study on the search engine ranking
factors for 2020 found a direct correlation
between the total number of backlinks and Google
ranking.
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1. Link building

• Link building is a process of getting quality
  inbound links to your website. It improves the
  search engine rankings of a page so that the user
  can easily find the site.
• Backlinks pointing back to a URL signal the
  search engines (Google and Bing) that the site is
  a reliable source of information.
• Links from authority websites signal that the
  website should be easily visible to people
  searching for that information.

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2. Content marketing
The first thought that comes to mind when we
think of content marketing is that it is on-page
SEO. This includes creating and publishing
content on your website. But holistically
talking, content marketing is a part of both
on-page and off-page techniques. Publishing
detailed content on your website is only one part
of content marketing. The second part, of
creating and publishing anywhere on the internet,
also falls under content marketing. When you
write a guest post in an industry publication,
that is also content marketing. Publishing an
infographic, case study, or a survey that gets
covered by a top-tier website is also content
marketing. When you create engaging and
informative assets on your website, others would
want to share and link to your content. You could
go a step ahead and promote them to make it a
part of off-page SEO.
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3. Social media marketing

• In this mobile-first world, 97 of digital
  consumers use social media every month.
• In 2020, social media plays a vital role in how
  we use the web, search and social media for
  answers to our questions. Think about how often
  we use social media platforms as search engines
  or answer engines.
• Although social shares do not affect the search
  ranking, you can still leverage social networks
  to engage with your audience. They can be used to
  increase the reach of your content. Treat them as
  discovery platforms that put you in front of your
  potential customers.

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4. Guest posting

• Guest posting contributes far more to your
  marketing strategy than being used to build
  links. Additionally, it is one of the commonly
  used and effective link building strategies as
  per a SEMrush survey.
• When you write a guest post on a credible
  website, you gain more recognition while building
  authority. Undoubtedly, you get a valuable
  backlink in the author bio or the article itself.
  Adding to the fact that it puts your brand in
  front of a targeted audience and sends relevant
  traffic to your site.
• As per Googles EAT score, it relates to
  producing relevant and useful content by people
  who are experts in a particular field.
• Heres a process you can follow to build links
  with guest blogging
• Research relevant websites in your industry You
  can do this manually by typing keyword and
  writing for us in Google

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5. Podcasts
There are 850,000 podcasts right now, which makes
them insanely popular. Did you know 51 of the
U.S. population has listened to a podcast once in
their lifetime? Thirty-two percent of Americans
listen to a podcast at least once every
month. Podcasts are becoming a viable part of
the marketing strategy for businesses of all
sizes. Not just that, Google has started to index
podcasts and rank them.
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6. Video marketing

• Video marketing is becoming the de-facto content
  format online. It was no exaggeration when they
  predicted 2020 to be the year of video. The key
  statistics that prove our point are
• YouTube is the largest video platform and the
  second most popular website in the world.
• People dont just visit YouTube. They spend a
  significant amount of time on YouTube daily.
• Sixty percent of users watch Facebook videos.

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