eSputnik Introduction 2017 EN (1)

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The Next Step In Your Marketing Strategy
Marketing Automation SaaS for online business
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eSputnik - multichannel marketing instrument. We
dont usually say that we are the best. We hear
it from others.
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What exactly we do?

• Automation
• Get rid of routine
• product card generation
• revolutionary message builder
• Advanced automation
• trigger messages
• abandoned cart view
• scenarios
• integration
• API Web Hooks

• Data analysis
• Data gathering
• GA integration
• all-message tracking
• WEB-tracking
• Advanced analysis
• RFM-analysis
• campaign reports with color indications
• cohort analysis

• WOW features
• Dynamic content
• on-fly message composition
• recommendation blocks
• conditional blocks
• JSON-feed
• Campaign management
• level of concern
• segment intersection
• Multichannel
• EmailSMSPush

more about eSputniks features
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Our Mission
Professional marketing automation made simple!
Originating from software development company we
understand the huge communicative gap between
marketers and developers We believe that helping
lots of marketers to do real marketing instead of
fighting bureaucracy and trying understand
strange IT language of developers we really make
the difference. If you are the marketer who
wants to have all the power of automation in his
own hands then we are with you!
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More than 22 000 companies Worldwide entrust
their businesses to us
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Our clients feedbacks
We have chosen eSputnik because of its
combination of flexibility, scalability and
client-oriented approach. The most important
thing for us in eSputnik system is an opportunity
to follow subscribers' mood, thus adapting our
actions depending on their behavior. Another
important point is the maximum automation of all
processes connected with email campaigns. We
confidently recommend eSputnik as a reliable
partner in email messaging. Sergey Gordienko,
Email Marketing Specialist ALLO
We use eSputnik for both trigger messages,
together with CRM, aimed at recurrency and
cross-selling and mass mailing of promo proposals
for our subscribers. The most necessary features
in eSputnik are personalization, good API and
convenient block editor. Alexander
Kurdyuk, Deputy Marketing Director MEGOGO.NET
Email marketing is an essential part of our
business) It helps flexibly respond to our
customers' needs, thus carrying out surgical
sales promotions. Equally high priorities for us
are statistics and subscribers' behavior
analysis. There are all necessary features in
this service. If I am asked what service to
choose I will answer eSputnik. Nikita
Kovalenko, Digital Fox Epicentr K
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How to reduce clients outflow?

• We gathered everything in one service
• Multichannel platform of communication
  (EmailSMSPushIM)
• Ready solutions for automation without the
  involvement of your programmers
• Strategic Indicators Analysis
• Additional service outside the tool

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Email-marketing v.2K18
Consumer segmentation BigData, ML Abandoned cartAbandoned viewsThank you for purchase Leave a feedback Segmentation by purchase level email changes business
Behavioral segmentationData (about sales) Reactivation letters based on sales. RFM segmentation RFM -gt LC grid email changes business
AutomationSimple data on activity in letters Life cycle letters welcome, reactivation based on reading Series Get to know client, not talking about us Smart, new triggers
Basic level Without integration Promotional letters Double Opt-InSubscription forms Integration with other channels Letter optimization Client portraitBusiness model Motivation levers Implicit sales
Best practices Combination, and denial of rules New rules
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How to take the next step and go to the next
level in your client communication?
eSputnik prepared a few solutions which will help
you

• Convenient and easy-to-use adaptive email editor
• Constructor of scenarios for processes automation
  
• Tool for using dynamic content in messages
• Trigger scenarios of communication
• Deep analysis of every action of your customers
• Segmentation of customers by any criteria and
  activity
• Mechanisms for "reanimation" of clients who have
  lost interest
• and much more...

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Next generation email builder
You do not need to be a professional in layout to
quickly create a quality letter. In the eSputnik
message editor hundreds of blocks of such
categories as buttons, social networks, goods
cards and others are collected. Our new editor is
so good that he exists as an independent product.
Try to create an adaptive letter in just 5
minutes by clicking on this link
https//demo.stripo.email
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Fill out product cards without routine
Forget about stuffing information! Simply enter
links to product pages, select a template, and
set the rules for retrieving data for your site
once.
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Dynamic content
Preparation of promotional mailing with personal
products can take a few seconds. Create a
template in advance and use it to automatically
generate letters based on the JSON
structure. JSON with data can be specified when
creating a letter or download automatically on
the specified path directly from your site, or
another resource on the Internet.
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Set up subscription forms for websites in
unlimited quantities
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Marketing Automation
Convenient scenario editor drag'n'drop Unique
dragndrop editor allows building a map of
interaction with your clients. Create campaigns
with a few clicks drag blocks in a working
field, specify the parameters, connect the units
together - ready! Create smart
experimentsA large number of unsubscribed? Low
level of reading? Create a series of letters,
build scenarios, segment recipients, configure
trigger mailings, conduct experiments to make
your mailings the most effective.
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Abandoned cart and view
Create your own scenario of sending letter and
launching the trigger with the mouse without
involving your programmers.
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Set up once and emails will be sent every day
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And further
In addition to the goods from the abandoned cart
or view, recipient will see a block of personal
recommendations automatically substituted on the
basis of his interests and actions on the site
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Welcome series
When the client has confirmed his email, a
welcome series of emails is launched so that the
subscriber learns more useful information about
your service.
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?/B testing
You will be able to conduct testing based on
products / prices and much more. For example, in
triggers
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WEB-PUSH - new way of interaction with your client

• How web-push works?
• user visits your site
• user sees pop-up and agrees to receive
  notifications
• send push at any time and the client receives
  them, even if the browser is closed
• Do you want to see how your Push notifications
  can look like? Follow that link.

How it looks like?
You can use PUSH notifications with Email and
SMS/Viber, send promotional and triggered
messages, add personalization and
recommendations. That way you can make each of
your messages unique and useful.
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Convenient reports and maximum details
Use delivery reports to analyze, identify
weaknesses, and improve the quality of your
mailing. Detailed statistics is available in real
time - the number of opened letter, referrals,
number of unsubscribed and other.
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Click map
eSputnik allows receive a report on the number of
referrals from links from e-mail messages,
including a report on repeated transitions.
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RFM-analysis
Make your marketing offer truly unique! Segment
the recipients according to their activity how
long was the purchase (Recency), how often
(Frequency) and how expensive (Monetary).
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Cohort analysis of subscribers activity
Analyze how long the subscribers involved through
different channels remain interested in your
letters. For example, how contacts drawn from a
stock in September behave after 2 months.
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Dynamics of your contact base activity
Analyze success not only within the same mailing
list, but also for a certain period. How many
subscribers have you sent letters for the last
month, and how many of them reacted to at least
one of them. Understanding the answer to this
question, you will be able to track the real
picture of your clients' involvement in time.
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And that is not all
The most interesting is that you can use BigQuery
or other external data sources to create a
segment using your data and user interests,
views, etc.
For example, work with the client's geographical
location.Export in BigQuery all the activity of
contacts (sending, opening, reading, spamming,
bouncies, ...) Create a View on the BigQuery side
and create a segment in eSputnik. Every time the
system touches this group, it resumes with
BigQuery Views.
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AI and Machine Learning

• We are working on the application of AI in the
  following areas applied to email marketing and
  are ready to share the developments
• Reactivation Recommendation
• Frequency Recommendation Engine
• The Product Recommendations
• Customer Lifecycle Optimization Recommendation
• Build Segment by Personas
• Find Unique Group (Clusterization)
• Send Time Optimization (DoW and Time)

more about AI features
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AI and Machine Learning
Number of users that can be excluded from the
mailing list
The accuracy of our classification algorithms
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Email-Marketing Agency Services
Our support is unique for every client. Marketing
department eSputnik - provides a unique range of
services and solutions that are not possible with
third-party agencies that are dependent on the
technical functionality of the tools they use. A
personal expert organizes, monitors and helps
maintain competent email marketing along with
your team. Will spend on all stages from
gathering to involving of clients that will bring
additional sales and increase of conversion in an
online channel.
Price from 300 per month
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Simple start

• After you registered in eSputnik.com you receive
• double-opt-in subscription form for your website
• one free email template in a corporate style of
  your company
• trigger of abandoned view/ cart
• full access to API
• access to SMS and Web-PUSH communication channel
• 2 500 email and 10 SMS messages for testing
• audit of your first letter
• All this is provided for free
• Monthly rates for the newsletter are listed on
  the website eSputnik.com

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If we have not touched upon important aspects for
you - let us know. We will do everything possible
for successful and mutually beneficial
cooperation.
1 914 495 1740 (USA) 44 20 3318 0881 (UK) 48
22 390 6373 (PL) sales_at_esputnik.com
Best regards, eSputnik Team