applicant tracking systems

1
Whats the Difference Between Candidate
Experience and Candidate Engagement?
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2

• In this hyper-competitive market for skilled
  talent, thats the right conversation to be
  having. The days of post and pray are long gone
  and candidates are in control. Forward-thinking
  talent acquisition executives and recruiting pros
  need to think more broadly and strategically
  about how to interact with candidates throughout
  the entire process.
• In the war for talent, improving the quality,
  speed and effectiveness of candidate experience
  is the key to a sustainable, and defensible,
  competitive advantage.

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3
Customer Experience

• Customer experience is an emotional connection,
  or how the customer perceives your brandand this
  is something you cannot control. However, you can
  help shape customer experience into a positive
  one by engaging with the customer beyond the
  point-of-saleby means of social media, regular
  surveys and questionnaires, targeted ad
  campaigns, etc. All of the mentioned examples
  fall under the category of customer engagement.

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4
Customer engagement

• Customer engagement is a communication
  connection between a consumer and a company
  through various channels. It is the means by
  which a company can create a relationship with
  its customer base. Customer engagement is the
  process of actively building, nurturing and
  managing relationships with customers. The more
  engaged your customers are with your brand the
  more likely they are to remain loyal and increase
  their lifetime value.

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5
HR Applying Engagement to Employees

• In this case, HR is using the term correctly.
  They orchestrate a series of employee
  interactions (employee engagement) that impact
  how they feel (employee experience) about working
  at an organization. The result is a positive
  experience with tangible business value that
  makes the investment well worth it.

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6
What Needs to Happen Continuous Candidate
Engagement

• Recruiting leadership can learn from both HR and
  Marketing and extend this correct definition of
  engagement even earlier in the process.

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7
After all, arent you engaging candidates then
anyway?

• So, here are the definitions
• Candidate engagement is about each interaction
  you have with a candidate. It is within your
  control.
• Candidate experience is about how a candidate
  feels about those interactions and the impression
  they have about your brand. This is not in your
  control.

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8

• By reframing how you engage with candidates, from
  transactional and episodic to continuous, always
  in the right way, at the right time, with the
  right message, you will lay the groundwork for a
  great candidate experience and a great hire.
• Looking to grow your career. Jobvite is the one
  to one solution for all your needs.
• 
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