search engine optimization (1) - PowerPoint PPT Presentation

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search engine optimization (1)

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Title: search engine optimization (1)


1
Search Engine Optimization
2
Definition
  • SEO is short for search engine optimization. Sea
    rch engine optimization is a methodology of
    strategies, techniques and tactics used to
    increase the amount of visitors to a website by
    obtaining a high-ranking placement in the search
    results page of a search engine (SERP)  including
    Google, Bing, Yahoo and other search engines.

3
Types of SEO Techniques
  • White Hat SEO It refers to the SEO techniques
    which are in accordance with the SEO
    guidelines set by the search engines.
  • Black Hat SEO It refers to the SEO techniques
    which are not in accordance with the SEO
    guidelines set by the search engines.
  • Grey Hat SEO is the combination of both black and
    white and may use questionable methods.

4
Search Engine Optimization
  • On page seo
  • Off page seo

5
ON PAGE SEO
  • On-page SEO is the practice of optimizing
    individual web pages in order to rank higher and
    earn more relevant traffic in search engine.
  • 12-Step On-Page SEO Checklist You Should Follow
  • Step 1 Crawl Your Site
  • Step 2 Do an SEO Audit and Define Your Site
    Architecture
  • Step 3 Update URLs, Page Titles, and Meta
    Descriptions
  • Step 4 Establish a Value Proposition

6
  • Step 5 Define Your Target Audience
  • Step 6 Plan New Page Titles
  • Step 7 Add Your New Meta Description
  • Step 8 Track Keywords and Topics for Each Page
  • Step 9 Review and Edit Page Content as Needed
  • Step 10 Incorporate Visual Content
  • Step 11 Link It Up
  • Step 12 Optimize for Conversions

7
OFF PAGE SEO
  • off-page optimization is a technique of seo in
    which we covers activity that takes place
    elsewhere (e.g.linkbuilding)outside the website.
  • In the off page seo we doesnt change the
    website. We change back linking options.

8
OFF PAGE SEO TECHNIQUES
  • Social Bookmarking Sites. ...
  • Forum Submission. ...
  • Blog Social Media Engagement. A major Off-page
    SEO technique is social media engagement. ...
  • Directory Submission. ...
  • Article Submission. ...
  • Question and Answer. ...
  • Video Submission. ...
  • Image Submission.

9
  •  Infographics Submission
  • Document Sharing
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