5 Ways to Survive a Recall Crisis

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5 Ways to Survive a Recall Crisis
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Many companies are not prepared for a crisis let
alone a recall. It will never happen to me is
the mantra we hear so often. But have you thought
if it happens, Am I prepared to face a crisis?
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Prepare For A Recall A recall takes everyone
involved by surprise its a sudden, unplanned
event. You can reduce the fallout by having a
crisis plan in place. It should be a clear
roadmap to follow when the bad thing happens.
Whos On Your Recall Crisis Team? Pick team
members who can think on their feet, have
relevant experience and are close geographically
to the business. Train two teams corporate
managerial and manufacturing. Media train the
spokesperson, hold on camera rehearsals and
rehearse message points.
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Keep Employees and Stakeholders in the Loop
Notify employees and stakeholders immediately
Tell them whats going on and explain the
organizations response. Stop rumors by making
updates available. Use slide show email blasts
social media updates press releases and
statements.
Create a Media Relations Plan Have a media
relations plan and select a person to be the
media contact. He or she should have a good
understanding of how media operate during a
company crisis and should be able to provide
ongoing information to media about how things are
being handled.
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• Dont Be Antisocial In a Crisis
• Social media involvement is very important in a
  crisis. Why use social media in a crisis?
• Offers affordable method for connecting people
  during a crisis
• Knows what your audience is saying about your
  brand
• Offers your corporate voice to channels via a
  blog, Facebook, Twitter, YouTube, etc.

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Thank For Watching
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Tellem Grody Public Relations, Inc 30745 Pacific
Coast Highway, Ste. 243 Malibu, CA Zip -
90265 PH - [phone]