Logo Designing and its Process By Designer Champ

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logo designing and its process
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Logo

• Logo are an effective way of communicating yours
  ideas to the viewers.
• In this era where digital media is at its peak a
  company definitely needs a Logo to represent
  itself.
• Logo becomes identity and identity becomes power
  for a company
• Effective logo design create exclusivity in your
  brand which help in promoting the brand and
  increasing its sales

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Principles of logo design

• Simplicity
• Memorability
• Timelessness
• Versatility
• Appropriateness

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1- simplicity

• Simplicity is a key principle while building a
  logo, a logo needs to be simple to have an
  appealing effect to the viewer
• A complicated logo is confusing and its more
  likely to distract viewers
• As Simplicity is the trademark of Genius (
  Robin Sharma )

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Memorability

• Memorability is what a logo is for, logo design
  should be in a way that it is quickly recognized.
• When a viewer looks at a brand logo, he have some
  loyalty attached to it. This loyalty creates a
  memorability effects in the viewers mind.
• Memorability is when ever you think about a shoe
  brand what comes in your mind first. Is it this
  logo
• These symbols are logo of some of the biggest
  shoes brands of the world.

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Timelessness

• Amendments in a logo design leaves a bad
  impression on a viewers mind
• Therefore timelessness is important for a logo to
  be recognized for many centuries
• Example the logo of Microsoft havent changed
  in many years, they have aimed in designing a
  timelessness logo for their company. Company is
  still recognized by any of its logo.

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Versatility

• A logo must be flexible enough to fit in any
  industry related to the brand
• Versatility of brand logo is necessary as it is
  used on different platforms and forum to
  increase the brand awareness
• Increasing awareness of a brands means spreading
  it wings to fly and promote its product and
  services all across.

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Appropriateness

• A logo must be according to the company theme
• A construction company logo wont go with a
  fashion industry
• Proper logo design that goes with the companys
  field of work is necessary, as it will represent
  the business and is easily recognized .

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Process of designing a logo

• A logo is gone through a number of step to get a
  finishing look
• Step 1 Research the field/industry.
• Step 2 Get to know the client.
• Step 3 Sketch, present, and iterate on initial
  ideas.
• Step 4 Revise.
• Step 5 Organize the final deliverable

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Step 1 Research the field/industry.

• Researching the field or industry helps
  designers get a sense of the environment the
  logo's going to live in.
• This is especially true for designers who
  haven't done prior work in that field or
  industry. 
• The appropriate look and feel of a real estate
  logo, for example, is going to be different than
  those of a restaurant or band logo.

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Step 2 Get to know the client.

• Once the designer has a solid, objective understan
  ding of the field or industry, it's time to get
  the best possible understand of what the client
  does and who their target audience is.
• When this part of the process is done right, it
  involves a lot of back and forth, asking
  questions, and pushing the client to articulate
  and deeply explain their value proposition. 
•  For newer companies, these discussions can
  actually be really eye opening. "A lot of
  companies aren't aware of how they're different
  -- especially smaller companies.
• These logo design discussions can even help them
  think more about what differentiates themselves
  from their competitors."

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Step 3 Sketch, present, and iterate on initial
ideas.

• Try to present the client with between two and
  three possibilities, as providing many will be a
  waste of time indeed .

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Step 4 Revise.

• Sometimes, this step is only one little tweak.
  Other times, it's a series of longer revisions.
• Revision is necessary but too much revision will
  cost you your time.
• Provide the clients with a limited revisions so
  he knows that how to use these revisions
  effectively

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Step 5 Organize the final deliverable

• Once the logo is finalized, you should make it
  presentable with the right formatting and in the
  right file.
• Than comes the last part to deliver it to the
  real owner
• Make sure when he/she views the logo, he have a
  wow factor on his face.

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Thanks

• This topic is presented by DESIGNERCHAMP.COM
• For more information visit our webpage
  Designerchamp.com
• Or you can call us at 1-832-699-0235.