Why Do I Need Digital Marketing?

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Why Do I Need Digital Marketing?
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Why Do I Need Digital Marketing?
1 Traditional Marketing Just Cant Cut It
Anymore We live in a digital world ? thats a
fact. Your audience, whoever they are, are also
online ? thats another fact. Whether theyre
browsing on Facebook, Shopping on Amazon, or
chilling on Netflix, theyre online and you need
to tailor your strategy accordingly. In other
words, you need to adapt to the changing times
and evolving trends by becoming digital.
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Why Do I Need Digital Marketing?
2 Digital Marketing Means KPIs, Analytics and
Measurable Results Digital marketing offers
something traditional marketing does not
unparalleled insights and actual measurable
results. For example, you may have an idea on how
your newspaper ad campaign is going by any
increases in sales, but you never really know if
its because of what youre doing. Digital
marketing, on the other and, gives you access to
KPIs you can track and analytics to give you
insights into whats working and whats not.
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Why Do I Need Digital Marketing?
3 The Best Targeting Comes from Digital
Marketing One of the biggest benefits that comes
from digital marketing is targeting. No matter
who your audience is, you can zero-in on them and
target them with digital marketing. Do they
belong to a certain age group? You can target
them. Are they a specific gender? You can target
them. Are they prone to browse a certain type of
website? You can target them. Have they bought a
specific item in the past? You can target them.
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Why Do I Need Digital Marketing?
4 Its All About SEO and SEM Digital marketing
also gives you a couple of ways to be found by
your audience in the form of search engine
marketing (SEM) and optimization (SEO). The
former involves using paid ads to increase your
reach and gives you access to the analytics we
touched on earlier, such as click-through rates,
bounce rates, conversions, and so on, and the
latter is when you work on your website and
website to improve your ranking in organic
search.
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Why Do I Need Digital Marketing?
5 Digital Marketing Is As Cost Effective As They
Come Finally, despite what you may think because
of the word digital, digital marketing is
extremely cost effective. For example, consider
SEO and SEM, which we just covered. If you dont
have deep pockets, you can employ SEO to be seen
without spending a single penny, and if you have
some extra cash to spare, you can use SEM and
take advantage of advertising models like CPC and
CPC that allow you to monitor exactly how much
you spend and only pay when a certain action you
specify happens.
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2018 AUMCORE. ALL RIGHTS RESERVED. The content
of this presentation is proprietary and
confidential. Content contains concepts and work
performed for multiple Brands (including
confidential client names) and is not to be
shared or disclosed without prior authorization.