Suggest the kind of consumer research needed

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CONSUMER BEHAVIORinfo_at_casestudyhelp.in91
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• CONSUMER BEHAVIOR
• Q1.What does the purchase of a product like Nike
  mean to Sunder Singh?
• Q2.What does the story say about our society and
  the impact of marketing on consumer behavior?
• Q3.Explain how the above-mentioned information is
  likely to benefit a marketer?
• Q4.Which of the above mentioned types are likely
  to respond to sales promotion? Explain.
• Q5.A manufacturer of personal care products in
  the premium segment starts frequent sales
  promotions. What is likely to be the impact on
  the above-mentioned types?

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• Q6.What is likely to be the decision process in
  case of choosing an airline?
• Q7.Would this plan suggested by the vice
  president help in convincing the customers to use
  Star Airways? Give your reasons.
• Q8.Has Shobha identified the best target market
  for Mouse-Rid? Why or why not?
• Q9.Does Shobha have enough needed data on
  consumer behaviour? What type of consumer
  research should Shobha conduct?

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• Q10.What type of advertising can influence
  consumers for this type of product?
• Q11.Discuss the nature of problem(s) in this
  case?
• Q12.Suggest the kind of consumer research needed?
• Q13.How should Golden Glow be positioned/
  repositioned to bring about the desired change
  among consumers? Give your reasons.
• Q14.Why would some consumers have
  high-involvement levels in learning about this
  sales promotion?

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• Q15.Is a level of 75 per cent comprehension
  realistic among those who become aware of an ad?
  Why or why not?
• Q16.Do you think such promotions are likely to
  influence the quality image of the retail store?
  Explain.

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