Discuss the development trends in the global hotel industry - PowerPoint PPT Presentation

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Discuss the development trends in the global hotel industry

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Title: Discuss the development trends in the global hotel industry


1
Marketing Management info_at_answersheets.in91
95030-94040
2
  • Marketing Management
  •  
  • CASE STUDY (20 Marks)
  • From luxury to budget to no-frills and
    boutique... the major hotel giants are moving
    ahead with innovative concepts, and the outcome
    a never before choice for business as well as
    leisure travelers. Forging ahead amid stiff
    competition and industry growth nearing maturity,
    hoteliers are constantly thinking of new value
    innovations. One such innovation gave birth to
    the no-frills concept, based on a typical
    Japanese capsule hotel along with considerable
    inspiration from low-cost airlines and first
    class accommodation on air flight.

3
  • Particularly visible in popular regions of
    the US and Europe, they set a unique and distinct
    competitive position in the market. However, in
    an industry where customers identify their
    lifestyle with the hotel brands, known for luxury
    and comfort, how would no-frills budget hotels
    appeal to the customers? Given their strategic
    pricing, can these hotels earn sustainable
    profits amid competition from high-end as well as
    low-end hotel segments?

4
  • Answer the following question.
  •  
  • Q1. Discuss the development trends in the global
    hotel industry and its growth across the years.
  •  
  • Q2. Explain various operational aspects of hotel
    industry and their implications on the
    performance of the hotel companies.
  •  
  • Q3. Comment on Japanese capsule hotels, their
    characteristic features, and services offered.
  •  
  • Q4. Evaluate the success of these new concept
    hotels and identify their growth potential.
  •  

5
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