Title: Hospitality Industry: Today and Tomorrow
1Hospitality Industry Today and Tomorrow
2Hotel Booking Engine
- It is now high time for the hotel business
professionals to do a thorough research on the
latest industry trends and chalk out their
marketing strategies accordingly. To help
marketers understand the industry functions from
the core, we would be discussing some important
trends that will have drastic impact on the
industry operations - International Vacations With the concept of
globalization getting impetus, leisure travelers
are more inclined to go for vacations in
international destinations. In the US, there are
multiple destinations that attract billions of
travelers every year, mostly from the foreign
lands. Among the third world countries, India is
in the forefront to attract international
visitors from diverse regions of the globe. As
cultural diversity is the basic reason for the
surge of such tourists, it is suggested to the
hotel property owners to focus more on local
cultures.
3Travel Technology Solution
Go Green Majority travelers prefer green and
eco-friendly lodgings. Recent surveys revealed
that approximately 70 of the tourists are
willing to pay an extra amount when it comes to
eco-friendly lodging. Though the research finding
may be speculated as a way for hotels to attract
more consumers, it also poses challenge before
them. To install eco-friendly appliances that
comply with LEED (Leadership in Energy and
Environmental Design) standards, the hotels must
first ensure good revenue returns. To balance
this, the hotels may reduce complementary
services, so that the budget can be used to
install more such appliances.
4Worker Retention Rate
- The hospitality industry is one of the largest
employment giving sectors in the world. Along
with permanent staff, it gives employment to
part-time workers too, who after gaining some
experience leave the hotel in search of some
better opportunity. The low wages and long
working hours are the most significant factors
for low retention rates. However, to cope up with
the situation the industry gurus are now
considering measures to retain skilled workers
and minimize long working hours via
http//www.wizie.com/Hotels.htm
5Mobile Devices
- Of new mobile devices being purchased, the
smartphones represent more than 50. According to
some researches, there will be around 50 billion
connected devices in circulation by the end of
2020. In 2013, smartphone searches for holiday
deals are greater than that of desktop searches.
As more people are going mobile, the hotels need
to develop more mobile friendly applications and
hotel booking engines to reach their target
consumers. Mobile based hotel booking software
make it more easy and convenient for the
consumers to search, evaluate and book their
hotels, even while on the go via www.wizie.com
6Social Media Platforms
- Some international surveys indicate that holiday
deals recommended by friends over social media
networks influence the decision-making process of
most travel consumers. Attractive photo sharing,
positive reviews by existing consumers and
recommendations create a great deal to generate
more business. Thus, a positive social media
presence becomes crucial for hotels to attract
todays tech savvy globetrotters.
7Travel Technology Service
- Todays smart travelers crave for savory food
varieties and not for celebrity chefs. While in
the past it was almost a trend to employ
celebrity chefs to bring FB business, todays
travelers arent focused much on the chefs in the
kitchen as they are focused on the food served on
their table. The factor on which most of todays
leisure travelers focus is of healthy and organic
food and diet restrictions. To bring more FB
business, the hotel professionals can show from
where the vegetables are coming from. This allows
the guests to connect more with the foods and the
hotels overall experience.
8 Hotel Booking System
- The hotel business has witnessed a great change
over the years. Digital media marketing, mobile
friendly hotel booking systems, customized
services and eco-friendly lodging are some of the
primary areas of concern that the hotel marketing
professionals must focus on to sustain in the
business.