Explain Entrepreneurship and Entrepreneurial initiative - PowerPoint PPT Presentation

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Explain Entrepreneurship and Entrepreneurial initiative

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Title: Explain Entrepreneurship and Entrepreneurial initiative


1
Principles and Practice of Management
info_at_casestudyhelp.in91 94220-28822
2
  • Principles and Practice of Management
  •  
  • CASE STUDY (20 Marks)
  • The case discusses the entrepreneurial
    venture of Sarvesh Shashi (Sarvesh). Sarvesh
    underwent a yoga course which transformed his
    thinking and perception of life. When the course
    was followed by a stringent phase of penance
    under the guidance of a shaman, Sarvesh gained
    immaculate clarity of what goals he should pursue
    in his life. With this motivation, he founded
    Zorba the Renaissance Studio which gained quick
    acceptance from the people.

3
  • In January 2016, Sarvesh Shashi (Sarvesh),
    a yoga practitioner and the CEO of Zorba A
    Renaissance Studio (Zorba), sealed a Memorandum
    of Understanding (MoU) with Indias largest
    health and fitness chain Talwalkars Better
    Value Fitness Ltd (Talwalkars). As a part of the
    MoU, Talwalkars acquired a 50 stake in Zorba.
    Sarvesh and Talwalkars looked to expanding their
    joint presence in India and beyond by 2020 to
    make the most out of the fast growing US3.2
    trillion global yoga and wellness industry. By
    May 2016, Talwalkars, in association with Zorba,
    launched 33 studios across 25 cities in India and
    had further plans to roll out 100120 studios in
    the next 5 years across India and overseas.
    Sarveshs primary motive was to spread happiness
    to people through the medium of yoga and
    meditation.

4
  • He designed several courses that addressed
    the various issues and challenges people faced,
    ranging from depression and diabetes to cancer.
    Sarvesh did face some teething troubles, but his
    efforts soon yielded results. His studio received
    a proposal from Indias biggest fitness chain
    Talwalkars. Talwalkars acquired a 50 stake in
    Zorba Renaissance Studio. Along with Zorba, it
    had ambitious plans to open more than 100 studios
    across the country to make the most of the
    increasing popularity of and following for yoga.
    The case discusses the efforts of Sarvesh as an
    entrepreneur through ideation, implementation,
    and growth of his venture.

5
  • Answer the following question.
  • Q1. Explain Entrepreneurship and Entrepreneurial
    initiative.
  • Q2. Give an overview of the health and wellness
    sector in India
  • Q3. Analyze the beginning, development, and
    growth of an entrepreneurial initiative in the
    health and wellness sector.
  • Q4. Discuss the Sarveshs primary motive.

6
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