Latest Digital Marketing Trends Businesses Must Know

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Real Xposure Inc
Latest Digital Marketing Trends Businesses Must
Know
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Real Xposure Inc
Since most customers are online today, most part
of your marketing strategies must focus on
investing effectively in the digital mediums. The
scope of digital marketing is massive and much
more than social media marketing. There are
plenty of opportunities in front of businesses
and they must seize all those channels that are
relevant to them like PPC ads, SEO, email
marketing and others. Here are a few latest
trends in digital marketing you must know in
order to shape your marketing campaigns.
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Real Xposure Inc
Smartphones are dominating the scene
Desktops are no more relevant to todays
marketing efforts. Mobile devices are just eating
up the market share and they play a predominant
role in customer engagement and conversion rates.
On the other hand, the desktop usage has
phenomenally dropped. Hence businesses must tune
their marketing strategies targeting mobile
phones. This is irrespective of the type of
industry, business or the size of the enterprise.
Zenith, the global media advertising measurement
company says global media advertising is bound to
witness a sharp growth touching 110 billion
shortly. Googles mobile first algorithm is now
mandating the focus on ensuring a premium class
experience to the mobile users.
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Real Xposure Inc
Location based advertising
Small businesses must not increasingly focus on
location based advertising. Increase your focus
on events conducted within five mile radius. Also
called as geo-targeting marketing, this kind of
marketing campaign will cost you less while
resulting in more conversion rates besides making
your advertising budget more effective.
Videos dominate the advertising media
The age old adage says a picture is worth a
thousand words. This will now have to be read as
a video of a minutes length is worth a million
words. We can say video marketing is the brand
new poster child for the digital advertising
world. Marketing experts show us that video
content is garnering more traffic, engaging the
viewers more and also bringing more leads and
enhancing conversions. Shortly, video marketing
will make up about 82 percent of the whole of
online traffic as per the visual networking index
released recently. The numbers found in the
report tell us that this segment will make up
over 1 million video minutes per second.
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Real Xposure Inc
The one-size-fits-all content approach will never
work
Every business confronts audience that is made of
new, veteran as well as prospective customers of
varied ages and belonging to various cultures and
geographic zones. Hence we can never expect them
all the respond to a given content in the same
way. It is necessary to take into account their
individual needs and expectations. Studies show
us that over 80 percent of customers will start
trusting your brand only if you evolve more
personalized content. Also, responses from
customers reveal us that over 61 percent of them
got influenced only by custom content.
Get in touch with a competent Digital Marketing
Agency Miami to give a great shape to your
digital marketing campaign.
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Real Xposure Inc
Contact
Real Xposure Inc 3890 W Commercial Blvd Suite
217 Tamarac, Florida 33309 United States Phone
No 954-237-8084 ,954-248-2491 Email
marketing_at_realxposure.com Website
www.realxposure.com