Social Media Presence Is Your Competitive Advantage | RMI Health

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Social Media Presence Is Your Competitive
Advantage

• Response Mine Health - Medical Healthcare
  Marketing Agency

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Social Media Presence Is Your Competitive
Advantage

• Leveraging social media to give you an unshakable
  advantage will ultimately fall back on how you
  plan your outreach initiatives, how frequently
  you update your profiles, and how well you craft
  your content to resonate with your target
  audience.
• When it comes to differentiating your business,
  having a robust social media presence can be the
  key to establishing your credibility and
  broadening your business reach. The traditional
  methods of connecting with patients such as
  billboards, radio advertising, and television are
  all one-way forms of engagement, and offer
  limited, if any outlets for consumers to interact
  with your brand.

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Social Media Presence Is Your Competitive
Advantage

• In todays highly digital consumer experience,
  attracting and retaining customers is driven by
  your ability to provide the real-time information
  your customers need and in a format that
  resonates with them.
• In a recent nationwide survey, patients between
  the ages of 21 and 65 were asked to rank what
  media channels had the most influence on their
  decision to choose a hospital. Patients ranked
  social media as being the most influential 1.3
  times more than television, 1.6 times more than
  radio, and 2.6 times more than print advertising.
  And, this preference is not only among patients.

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Social Media Presence Is Your Competitive
Advantage

• In an identical poll, doctors were asked the
  same question and the results were strikingly
  similar. Doctors ranked social media presence as
  influencing if patients chose their healthcare
  services 1.6 times more than television, 4.8
  times more than radio, and 8 times more than
  print advertising. To read more about the role of
  social media in the patient decision-making
  process, click here.
• With over 73 of physicians acknowledging that a
  hospital or healthcare providers social media
  presence is important to patients, establishing
  and maintaining social media profiles becomes key
  in carving out your competitive advantage. But
  remember, not all social media outlets are made
  equal.

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Social Media Presence Is Your Competitive
Advantage

• Depending on your patients demographics, using
  one platform over another could mean the
  difference between your social media presence
  attracting new patients or going virtually
  unseen. Among patients 40 years and over,
  Facebook can be the most influential in providing
  them with content that they need and precisely
  when they need it. However, for a younger
  demographic, exploring outlets such as Instagram
  or Snapchat may be more viable social media
  alternatives.
• Leveraging social media to give you an unshakable
  advantage will ultimately fall back on how you
  plan your outreach initiatives, how frequently
  you update your profiles, and how well you craft
  your content to resonate with your target
  audience.

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Social Media Presence Is Your Competitive
Advantage

• If you have not optimized your social media
  profiles to meet the needs of your customers,
  then now is the time. The digital marketing
  experts at Response Mine Health have a proven
  track record in helping healthcare providers
  strategically position their social media
  presence to attract, engage and retain new
  customers. Contact us today to schedule a
  complimentary social media consultation.

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