Launch Your ICO With Perfect Marketing Strategy

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Launch Your ICO With Perfect Marketing Strategy
The success and failure of an ICO project are
more often than not, in the PR and Marketing
strategy. To launch an ICO successfully, more
than your product, it is essential to have a
foolproof PR and marketing plan to market your
ICO project right from day one. At times, you
might change the perception or roadmap of the ICO
project, but you will never rise above the bad
publicity your ICO has gained in the initial
phase. Utilizing different marketing channels,
coming up- with out-of-the-box marketing
methodologies and adopting the latest
technologies and techniques in advertising marks
the success of an ICO Campaign. Remember, if
investors fail to notice the smoke, they will
never find out the intensity of flame hidden in
your idea, product or the ICO project. The right
use of conventional and non- conventional
marketing channels help you in taking your idea
to masses eventually building a pool of
interested investors.
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Checklist to Market Your ICO

• A Killer Website and Creative
• Any decent ICO startup must have a decent website
  to show off their vision, their goals, and their
  plans. When you are launching an ICO, ensuring
  your website makes the first impression on the
  investors should be your primary goal. Remember,
  choosing a domain similar to your ICO name pays
  off well. In addition to that, ensure that you
  are following things listed or mentioned on the
  website
• Call to Action section, motivating prospect
  investors to participate in the pre-token sale or
  get whitelisted
• Links to your social accounts like Facebook,
  Twitter, LinkedIn, Reddit, Telegram, Bitcoin,
• YouTube, etc.
• A section dedicated to market whitepaper along
  with some other documentation or creative
  developed with an intention to impress the
  investors
• A dedicated overview of the project mentioning
  all the project details including the problem
  you intend to solve
• A short summary of the token generation
  methodology like terms of token sale, pricing,
• purchase methods, token distribution, fund
  allocation, etc.
• Include a roadmap of your ICO project along with
  milestones and dates
• A legal section covering all legalities
• A brief introduction to the team/founders/advisers
  - ensure to put real photographs of each team
  member along with a link to his/her LinkedIn
  accounts.

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• PR and Media Outreach
• Once you are done with the website, it is time to
  market your ICO. Remember, Blockchain or ICO PR
  is entirely different from standard PR as that
  audience you will be targeting will be completely
  different. Therefore, your PR and media outreach
  needs to be adjusted accordingly. A winning PR
  and media optimization will not only help you in
  promoting your tokens, but will also help in
  targeting potential investors. Reaching out to
  proper media connection is important, but
  connecting to different cryptocurrency events,
  public speaking opportunities, thought
  leadership0 opportunities and much more must
  also be on your agenda.
• Press Release PR helps you build your
  reputation, it helps you to add value and
  establish a link with your customers. A number
  of top-tier websites where you can get your Press
  Release published are available on the internet.
  Additionally, some PR publishing platforms are
  specific to the crypto environment. You do have
  options to publish a free PR or look for
  websites charging a premium fee to publish your
  PR. Allocating a specific budget to do Paid
  Press Releases should be a part of your ICO
  marketing strategy.
• Content Content is the most powerful marketing
  tool. Designing, implementing, and executing a
  comprehensive content marketing strategy is a
  fundamental requirement to market your ICO. This
  defines the way that your project will be
  perceived and determines the power of your
  message. Ensure each piece of content is tailored
  for specific audiences it is well-structured,
  planned and published in a way that maximizes the
  effective reach of your ICO within the crypto
  sphere and to the potential investors.
• Coindelite.com, Cointelegraph.com,
  icotimeline.com, news.bitcoin.com,
• and bitcoinmagazine.com are some of the best
  crypto specific PR publishing sites.
• Content can be of any form blog posts, social
  memes, infogrpahics, videos, or podcasts

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3. Community and Social Media Management

• Cryptocurrency communities and social media
  marketing are invaluable types of marketing your
  ICO to targeted people. Bitcoin communities and
  social media help an ICO startup to achieve
  organic growth and establish a brand recognition
  as more people like share, comment and engage
  with your social media posts.
• You will find a plethora of social media channel
  and online communities dedicated to ICO
  marketing and bitcoin discussions, but some free
  channels that will help your ICO to gain
  momentum are listed here
• Specialized websites and Forums Bitcointalk is
  the most popular forum where your presence and
  real-time involvement is a must
• Reddit you can create subreddits or comment on
  existing ones to make your presence felt
• here are few Reddit links
• https//www.reddit.com/r/ethtrader/,
  https//www.reddit.com/r/icocrypto/,
• and https//www.reddit.com/r/Bancor/ that are
  very much useful for your ICO marketing
• Quora It is a great place to gain exposure. Lots
  of discussions
• surrounding ICOs, Cryptocurrencies and Bitcoin
  take place here, participate and market your ICO
• LinkedIn Groups There are tens of, thousands of
  groups on LinkedIn dedicated to discussing
  Bitcoin, new ICO launch and the Crypto
  environment. Join these groups, initiate
• a discussion, win hearts and market your ICO.
  Here are few groups worth joining Group One,
  Group Two, Group Three, Group Four, Group Five,
  etc.
• Facebook Groups Facebook is thinking to ban all
  the advertisements related to bitcoin,
• however, the forums and groups are kept open, as
  they want to promote a platform that shares
  information and educated other participants. Here
  are a few Facebook groups you can utilize to
  market your ICO Group One, Group Two, Group
  Three, etc.

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Some other social media and other sites offering
great advantage to market your ICO Twitter,
Telegram, Steemit, YouTube, Slack, Discord, and
RocketChat. 4. Targeted Paid Campaigns

• 2018 will make it harder to promote or market
  your ICO, especially in the paid marketing
  sphere. Due to the impending and in lace ban on
  paid ICO advertising on Google, Facebook and
  Twitter, marketers must sweat more to find out
  where and how they want to promote their ICO. Due
  to the ban and risks associated with the
  investment in the ICO, space makes use of PPC
  difficult but not impossible.
• Pay-Per-Click ICO advertising is already banned
  on Facebook, and Twitter, Google is set to ban
  the same starting from June 2018. With just a few
  months available for the PPC, you need to run
  the campaigns vigorously and at the same time
  start looking for another banner and placement
  channels to advertise your ICO.
• Banner Advertising A lot many crypto specific
  channels, relevant blogs, news sites and
  networks offer package deals for the banner,
  email and content advertising promising to
• fetch results similar to PPC campaigns. Prefer
  packaged deals for monthly ads and content
  releases.
• cointraffic.io, coinad.com, a-ads.com,
  bitmedia.io, and adbit.biz are some of the
  leading ad networks that specializes in Crypto
  Ad Networks.

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5. Winning SEO Strategy

• A comprehensive SEO strategy is the basic
  principle of ICO marketing campaigns, but many
  ICO marketers overlook it due to the focus on
  other ICO campaigns. An intelligently planned on-
  page and off-page SEO tactics help in offering a
  clear path right from the start ensuring a
  long-term source of organic traffic. Quality
  content generation and well-researched link
  building plans are the backbones of branding,
  SEO and online reputation management of your ICO
  project. Here are few things that will help you
  align your SEO strategy.
• Content Marketing Content marketing builds
  value, grows communities, increases market
  authority and leads to greater visibility online.
  Share your great content on social media and in
  their own posts and in turn growing the value of
  your website and domain.
• Link Profile Management Focus on the creation of
  good links that are highly relevant, targeted
  and earned from high trust and high authority
  links from online publications having a record
  of accomplishment in the Blockchain market and
  community. Identify harmful
• links and remove them sooner ensuring the quality
  and relevancy of your links is higher.
• Website Optimization No fancy work is expected,
  when we say SEO strategy, you need to focus on
  the basics, they are important to rank your
  website. While planning and executing an SEO
  strategy you should focus on developing and
  optimizing a startup website and not just a coin
  launch website.

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• A Rewarding Bounty Campaign
• Often startups prefer bounty campaigns rather
  than spending preciousand often times scarce
  capital on expensive press releases, banner ad
  campaigns, and Google AdWords. These
  intelligently planned bounty programs help you to
  incentivize the completion of marketing tasks
  effectively and by incorporating members of the
  blockchain community to complete certain tasks.
  Here are the two major types of bounty campaigns,
• Pre-ICO Bounties Marketing focused bounties with
  a goal to generate social media and internet
  support for the particular ICO before it is
  launched. It helps in spreading awareness about
  the crypto platform. YouTube video creation and
  editing, Content creation, including blog posts,
  website article, and newsletter generation, White
  paper translation Infographic creation,
  Bitcointalk signatures, Social media awareness,
  including Facebook, Twitter, and Instagram posts
  are some of the widely implemented Pre-ICO
  bounties.
• Listing your ICO
• For a great pre-ICO coverage and exposure, it is
  mandatory for each ICO project to list your ICO
  on the specific ICO listing sites. As of now,
  there are many free and paid ICO listing
  platforms available on the internet. The
  advisable marketing strategy to utilize a maximum
  number of free ICO listing sites, ensuring your
  ICO project has a presence there and then going
  to the paid listing sites charging a premium to
  list an ICO.
• ICO Calendars ICO calendars offer an ongoing
  list of current or upcoming ICOs. In order to
  attract potential investors and make the rest of
  the community aware of your project, it is
  important to submit an ICO to an ICO calendar.
  Most of the ICO Calendars will ask you to
  provide ICO Name, ICO project summary (including
  start and finish date), ICO Website, and
  Position/involvement in the project and contact
  information to update your ICO project in the
  calendar.
• ICO Listing Sites Listing your ICO project in
  the ICO listing sites is of utmost importance
• as it introduces your project and helps in
  propagating it. The list available on these
  websites is a compilation of all live ICO
  campaigns, with an intention to provide
  information on each individual listed ICO
  project right from the status, hosting country,
  token type/price, to sale start and finish date.
• Some of the leading ICO listing sites
• are ListICO.io, coinRating.co, bestcoins.co,
  topicolist.com, icobench.com, icodrops.com,
  smitha ndcrown.com, icodata.io, etc.

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Conclusion ICO has rapidly become the
multi-billion dollar industry, predicting a
further growth in 2018. Many startups prefer ICO
to traditional funding models to raise funds.
With increasing competition in the ICO and
crypto sphere, you can witness a rise in
regulations and restrictions around ICO launch
campaigns. If you need your ICO project, your
tokens to stand out in the competition in front
of the right people in the right manner then you
have to make a first impression and a right
impression. The right marketing strategy will
help your ICO in getting the true attention it
deserves. Remember, your marketing strategy has
a major role to decide the fate of your ICO. Our
specialized ICO Marketing services ensure your
ICO makes a positive impact within the
community. Let us create your ICO marketing
strategy and focus on your startups lead
generation, email marketing, search engine
optimization, bitcointalk.org listing, web
design, social media marketing and conversion
rate optimization. Are you interested to launch
your own ICO with tailored marketing
solutions? Contact us for a 30 minute Free ICO
Consultation
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