3 Ways To Leverage Your ECommerce Sales Through Social Media Platforms

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3 Ways To Leverage Your ECommerce Sales Through
Social Media Platforms ThemeJungle
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Its time for businesses to unlock the power of
Social Media Its high time to understand that
Social Networking provides unprecedented power to
reach more people with the same content than
ever. The world is now in LIKE, FOLLOW, TWEET,
SHARE, COMMENT With increasing number of active
users on the most popular social media platforms,
these platforms have become the key part and
influencing modern lifestyle. They have grown
from places to connect with friends to
marketplaces where companies connect with their
customers and get revenue. Social media is a
place where you find most of your clients, thus
it becomes important for the marketers to keep
track of social media and define a perfect
marketing strategy, Understanding the importance
of social media marketing these social media
platforms have come up with tools and services to
help the retailers improve their eCommerce sales.
Lets check out how you can monetize social media
platforms and generate more sales.
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Facebook Dynamic Ads For remarketing
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• Dynamic ads are the personalized digital ads on
  Facebook. It is all about capturing users
  previous actions on various websites or facebook
  and retargeting them with the same.
• This increases the Click through Rate and thus
  overall sales result of your ad will be
  increased. The dynamic ads on Facebook get 20
  increase in conversion compared to other Facebook
  ads.
• The ways in which Facebook Dynamic Ads come as
  advantages are-
• Remarketing with the product that your customer
  might have just viewed or abandoned in their
  cart.
• Cross-sell based on their post purchases
• Searching for more leads using Lookalike
  Audiences.
• There are Facebooks dynamic templates which help
  you to reduce the time to configure your ads.
  With this option, you can create a single ad for
  your product and apply it to all. Facebook
  dynamic ads are complicated at once but once you
  set it, it will give you some of the amazing
  results and lower the cost and your working time.
• These ads come out to be important as they show
  the products only to the potential buyers and
  reduced the workload of creating multiple ads.
  With the ad, advertisers can now target customers
  across every device.

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Sell More With Instagram Stories
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With the introduction of Instagram stories posts
multiple pictures and videos in a slideshow
format that will disappear in just 24
hours. This feature of Instagram gave brands the
way to improve engagement, increase brand
awareness and overwhelm followers without posting
lot of content. Use Instagram stories to keep
people informed about the current sale and
events. Make the few seconds of message
memorable. The best feature of Instagram stories
is that it is not restricted to your contacts,
they can be viewed by anybody depending on
profile setting. The stories can be hashtagged
and tagged with locations thus making it
discoverable to the large audience of Instagram.
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Run giveaways to drive social referral traffic

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• Social media giveaway help you interact well with
  your customers and get more fans, build a strong
  community and get more leads.
• There are a lot of options and strategy that you
  can use such as
• Run a photo contest- this helps you collect
  user-generated content that can be utilized in
  future for marketing
• Run a hashtag contest- This makes your hashtag
  the most trending one and manages your engagement
  more accurately.
• Run a well-designed incentive campaign, be
  flexible, test and measure the results over and
  over again to get the best results and analyze
  the best approach.
• With increasing number of social media users, it
  will be advisable for the companies to build up
  their online store and market well on these
  social media sites.

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