Facebook Marketing

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FacebookMarketing
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Facebook Marketing

• Basic Facebook features
• News Feed
• Timeline (Profile)
• Graph Search
• Social density of audience is magnified
• Facebook is largest repository of deeply personal
  information
• Facebook geared to maximizing connections between
  users

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Targeted Marketing

• Location (within ___ miles of a certain city)
• Age
• Gender
• Interests
• Connections
• Celebrating their birthday
• Relationship status
• Language
• Education
• Workplace

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Facebook Marketing Tools

• Like Button
• Brand Pages
• News Feed Page Post Ads
• Right-Hand Column Sidebar Ads
• Mobile Ads
• Facebook Exchange (FBX)

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Typical Facebook Marketing Campaign

• Establish Facebook brand page
• Use comment and feedback tools to develop fan
  comments
• Develop a community of users
• Encourage brand involvement through video, rich
  media, contests
• Use display ads for other Facebook pages and
  social search
• Display Like button liberally

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6 FREE Facebook Marketing Tools to Juice Up Your
Campaigns

• Facebook Marketing Tool
• 1 DrumUp
• It allows the user to schedule
  content to post on facebook. he user can queue
  custom content and also edit or delete suggested
  content for sharing. DrumUp users can also
  connect their blog's RSS feed to their social
  accounts to post updates from the blog.

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Facebook Marketing Tool 2 Likealyzer

• LikeAlyzer, powered by the folks at Meltwater,
  provides an in-depth assessment of your Facebook
  page performance, coupled with super-actionable
  recommendations on how you can boost engagement
  with your brand. Unlike many other free tools,
  you dont have to turn over any personal
  information to attain the assessment. Simply plug
  in your page URL and it will be automatically
  generated within seconds.

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Facebook Marketing Tool 3 Canva

• This design tool comes in handy any time you need
  to create a custom image, an activity that youll
  find yourself doing pretty frequently if youre
  managing your companys Facebook marketing
  efforts.

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Facebook Marketing Tool 4 Facebook Power Editor

• This design tool comes in handy any time you need
  to create a custom image, an activity that youll
  find yourself doing pretty frequently if youre
  managing your companys Facebook marketing
  efforts.

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Facebook Marketing Tool 5 Headline Analyzer

• Marketers know that a posts headline can make or
  break its performance. We take painstaking
  efforts to create eye-catching,
  compelling headlines for blog posts and ad copy,
  and would be crazy not to do the same for
  Facebook shares! The problem is, it can be tough
  to predict what headlines will work best for your
  audiencethats where Coschedules Headline
  Analyzer comes in handy.

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Facebook Marketing Tool 6 Timeline Contest
Manager

• Contests are a great way to promote engagement
  with your Facebook page, but organizing them
  yourself can be a complete nightmare.
  Agorapulses Timeline Contest Manager streamlines
  the process for you. It enables advertisers to
  launch an unlimited number of contests on their
  timelines, ranging from quizzes to photo contests
  to sweepstakes.

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