MKT 562 Experience Tradition/newtonhelp.com - PowerPoint PPT Presentation

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MKT 562 Experience Tradition/newtonhelp.com

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For more course tutorials visit Uophelp is now newtonhelp.com www.newtonhelp.com MKT 562 Week 1 Fundamentals of Global Markets Worksheet MKT 562 Week 2 The Global Market Environment Worksheet MKT 562 Week 3 Establishing a Presence in Global Markets Worksheet – PowerPoint PPT presentation

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Title: MKT 562 Experience Tradition/newtonhelp.com


1
MKT 562 Experience Tradition/newtonhelp.com
2
MKT 562 Entire Course
  • For more course tutorials visit
  • uophelp.com is now newtonhelp.com
  • www.newtonhelp.com
  • MKT 562 Week 1 Fundamentals of Global Markets
    Worksheet
  • MKT 562 Week 2 The Global Market Environment
    Worksheet

3
MKT 562 Week 1 Fundamentals of Global Markets
Worksheet
  • For more course tutorials visit
  • uophelp.com is now newtonhelp.com
  • www.newtonhelp.com
  • MKT 562 Week 1 Fundamentals of Global Markets
    Worksheet
  • Resource Global Marketing, Ch. 1
  • Read Case 1-3 Apple versus Samsung The Battle
    for Smartphone Supremacy Heats Up on page 37.
  • Complete the attached worksheet in 500-1,000
    words in which you discuss the key elements of
    Apples innovation strategy until 2014 answering
    the questions below. Include data in your
    worksheet to support your analysis.

4
MKT 562 Week 2 The Global Market Environment
Worksheet
  • For more course tutorials visit
  • uophelp.com is now newtonhelp.com
  • www.newtonhelp.com
  • MKT 562 Week 2 The Global Market Environment
    Worksheet
  • Using the OECD website, or a similar website,
    choose a country other than The United States,
    China, India, or a member of the European Union.
  • Complete the worksheet in 500-1000 words by
    answering the questions below. Include data in
    your worksheet to support your analysis.
  • Describe an example of political risk that a
    marketer might face when selling their product or
    service.
  • Identify and describe a recent legal issue and
    how it impacted the business environment.
  • Would you recommend pursuing a business venture?
    Why or why not?

5
MKT 562 Week 3 Establishing a Presence in Global
Markets Worksheet
  • For more course tutorials visit
  • uophelp.com is now newtonhelp.com
  • www.newtonhelp.com
  • MKT 562 Week 3 Establishing a Presence in Global
    Markets Worksheet
  • Resource Global Marketing, Ch. 6
  • Read Case 6-2 Research Helps Whirlpool Keep Its
    Cool at Home, Act Local in Emerging Markets on
    page 207.

6
MKT 562 Week 4 Establishing a Strategic
Partnership
  • For more course tutorials visit
  • uophelp.com is now newtonhelp.com
  • www.newtonhelp.com
  • MKT 562 Week 4 Establishing a Strategic
    Partnership
  • Resource Global Marketing, Ch. 9
  • Read Case 9-1 Starbucks Takes Coffee Culture
    Around the World on page 300.
  • Write a 700- to 1,050-word paper in which you
    answer the following discussion questions in
    detail
  • What is the explanation for the two different
    market expansion strategies?
  • Should Starbucks enter the Italian coffeehouse
    market? Why or why not?
  • In the long run, which company is more likely to
    win the global coffee war Starbucks or
    McDonalds? Do you see another potential
    competitor? Who and why?

7
MKT 562 Week 4 Team Country Selection
  • For more course tutorials visit
  • uophelp.com is now newtonhelp.com
  • www.newtonhelp.com
  • MKT 562 Week 4 Team Country Selection
  • Meet with your Learning Team to prepare for your
    Week 5 and 6 assignments. Consider your Learning
    Team as a consulting group that has been
    requested to provide analysis on a particular
    companys global strategy entering a particular
    country or region.
  • Choose one of the companies below that was
    discussed in the individual case studies. This is
    the business for which your Learning Team will
    consult (Your instructor will need to approve
    your teams selection).

8
MKT 562 Week 5 Competitive Environment and Entry
Strategy
  • For more course tutorials visit
  • uophelp.com is now newtonhelp.com
  • www.newtonhelp.com
  • MKT 562 Week 5 Competitive Environment and Entry
    Strategy
  • Create an 8- to 10-slide Microsoft PowerPoint
    presentation with speaker notes that presents
    your strategies for global segmentation and
    positioning. Remember to make your presentation
    interesting for your audience by using charts,
    graphs, and photos where needed. Remember to
    include a cover slide and a reference slide. All
    speaker notes should contain citations where
    needed.
  • Address the following areas in your presentation

9
MKT 562 Week 6 Global Marketing Plan
  • For more course tutorials visit
  • uophelp.com is now newtonhelp.com
  • www.newtonhelp.com
  • MKT 562 Week 6 Global Marketing Plan
  • Step 1
  • Create a 7- to 10-slide Microsoft PowerPoint
    presentation with speaker notes that presents the
    global advertising and executive summary portion
    of the Global Marketing Plan. This portion of the
    plan presents the global advertising strategy for
    your company.

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MKT 562 Experience Tradition/newtonhelp.com
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