US market Entry - PSD Global (1)

1
Deciding On The Right Market Entry Strategy
2
Startup Business

• Each every business starts small, some starts in
  basement and some starts in garage. There is
  always an undying desire to grow.
• Anyone before starting a business sets up a
  certain goal and a specific time period that it
  must be achieved in.
• There are very few entrepreneurs that do not wish
  to expand or grow.
• Some want to increase locally, some on a larger
  scale and some aspire to go international trade
  consultant.
• However growth is not as plain or easy as it may
  sound. Business growth requires efforts and more
  importantly the taking of right decisions.
• Growth helps you achieve the desired business out
  comes and the desired outcome can be
  achieved by the right US market entry strategy.

3
Taking of Right Decisions

• As said, if you need to expand you must venture
  into new market and looking forward to take new
  steps? Would you have to begin business all over
  again? However you must know the one that will
  best fit your services/products and market.

4
Strategies Available

• Partnership
• Exporting
• Franchise
• Direct Foreign Investment
• Turnkey Projects
• Piggybacking
• Strategies Alliance
• Joint Ventures.
• There are few more options available but it rely
  on how you would rather pick right one to employ.

5
Evaluate Your Business

• Here are the few questions you might need to ask
  yourself and evaluate your business.
• Finance Availability
• Experience with foreign market
• What resource are you going to sacrifice?
• Time spend on travelling
• Business model, structuring and working for
  business as same as others in industry
• Control over new establishment
• Which market entry USA strategy do you think you
  will be comfortable and which suits you?

6
Things To Do

• Before setting up know what you're up against.
  Analyse your competitors, what threats you
  might face, and your company's strength and
  weakness against them.
• This will help you know where you need to
  strengthen and where your possible
  advantage lies.
• A risk analysis is also very important in such a
  situation, as it will help you
  overcome and be well prepared for certain
  situations. Have a business plan ready and you
  will be good to go.