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For more course tutorials visit www.tutorialrank.com Week 1 Discussions To participate in the following discussions, go to this week's Discussion link in the left navigation. Business and Strategic Planning – PowerPoint PPT presentation

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Title: MHA 626 Possible Is Everything--tutorialrank.com


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MHA 626 Possible Is Everything/tutorialrank.com
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MHA 626 Possible Is Everything/tutorialrank.com
MHA 626 Week 1 Discussion 1 Business and
Strategic Planning For more course tutorials
visit www.tutorialrank.com Week
1 Discussions To participate in the following
discussions, go to this week's Discussion link in
the left navigation. Business and Strategic
Planning The business plan of a healthcare
organization describes the purpose of the HCO and
lends structure to its organizational goals. The
strategic plan is used as a directional guide in
other words, how the organization will fulfill
its purpose and put ideas into action.
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MHA 626 Possible Is Everything/tutorialrank.com
MHA 626 Week 1 Discussion 2 Strategic Planning
and Marketing For more course tutorials
visit www.tutorialrank.com Strategic Planning
and Marketing Figure 1.1 in the course text
illustrates how various functional plans for a
healthcare organization support the overall
strategic plan. Figure 1.1 Relationship of
overall strategic plan to business unit plans.
Adapted from Strategic Planning and Marketing in
Healthcare Organizations
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MHA 626 Possible Is Everything/tutorialrank.com
MHA 626 Week 1 Individual Assignment Vision,
Mission, and Values Statements (Banner Health
Organization) For more course tutorials
visit www.tutorialrank.com Assignment To complete
the following assignment, go to this week's
Assignment link in the left navigation. Vision,
Mission, and Values Statements The course is
structured so that each week you will work on
specific segments of your marketing plan for the
Final Project that is due in Week Six. This week
you will choose a specific healthcare
organization (HCO) and begin examining the
products and services found in the HCOs
strategic plan.
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MHA 626 Possible Is Everything/tutorialrank.com
MHA 626 Week 1 Individual Assignment Vision,
Mission, and Values Statements (Department of
Defense military medicine) For more course
tutorials visit www.tutorialrank.com Assignment To
complete the following assignment, go to this
week's Assignment link in the left
navigation. VisioThe course is structured so that
each week you will work on specific segments of
your marketing plan for the Final Project that is
due in Week Six. This week you will choose a
specific healthcare organization (HCO) and begin
examining the products and services found in the
HCOs strategic plan.
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MHA 626 Possible Is Everything/tutorialrank.com
MHA 626 Week 2 Assignment SWOT Analysis (Banner
Health Organization) For more course tutorials
visit www.tutorialrank.com Assignment To complete
the following assignment, go to this week's
Assignment link in the left navigation. SWOT
Analysis This weeks assignment will allow you to
generate content that you will incorporate into
the Market Analysis section of your Final
Project. To prepare for this assignment, read
Chapter 4 of the course text and the article by
Simoneaux and Stroud (2011).
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MHA 626 Possible Is Everything/tutorialrank.com
MHA 626 Week 2 Assignment SWOT Analysis
(Department of Defense military medicine) For
more course tutorials visit www.tutorialrank.com A
ssignment To complete the following assignment,
go to this week's Assignment link in the left
navigation. SWOT Analysis This weeks assignment
will allow you to generate content that you will
incorporate into the Market Analysis section of
your Final Project.
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MHA 626 Possible Is Everything/tutorialrank.com
MHA 626 Week 2 Discussion 1 Patient-Centered
Marketing For more course tutorials
visit www.tutorialrank.com Patient-Centered
Marketing This discussion will allow you to
generate content for your Final Project regarding
your chosen healthcare organizations customers
and demographics. As mentioned in Chapter 7 of
the course text, marketing involves both the
creation and distribution of goods and services
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MHA 626 Possible Is Everything/tutorialrank.com
MHA 626 Week 2 Discussion 2 Selecting Marketing
Strategies For more course tutorials
visit www.tutorialrank.com Selecting Marketing
Strategies This discussion will allow you to
create content for your Final Project regarding
the use of an appropriate marketing strategy.
Marketing strategies provide direction for
marketing efforts that support the goals of the
strategic plan. As described in Chapter 7, there
are three basic marketing strategies
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MHA 626 Possible Is Everything/tutorialrank.com
MHA 626 Week 3 Assignment The Importance of
Marketable Objectives (Banner Health
Organization) For more course tutorials
visit www.tutorialrank.com Assignment To
complete the following assignment, go to this
week's Assignment link in the left
navigation. The Importance of Marketable
Objectives This weeks assignment will provide
information regarding marketable objectives found
within the strategic plan for your chosen HCO.
The information can be applied to the
Introduction portion of the marketing plan for
your Final Project. After reading Chapter
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MHA 626 Possible Is Everything/tutorialrank.com
MHA 626 Week 3 Discussion 1 Internal and External
Environmental Analyses For more course tutorials
visit www.tutorialrank.com Internal and
External Environmental Analyses For this
discussion, you will examine information and data
from the SWOT analysis you conducted in Week Two
and learn how that information and data can be
applied to the Environmental Analysis section of
your marketing plan for the Final Project. To
prepare for this discussion, read Chapter 5 of
the course text. It is also recommended that you
review Chapter 4, which was read last week.
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MHA 626 Possible Is Everything/tutorialrank.com
MHA 626 Week 3 Discussion 1 Internal and External
Environmental Analyses For more course tutorials
visit www.tutorialrank.com Internal and
External Environmental Analyses For this
discussion, you will examine information and data
from the SWOT analysis you conducted in Week Two
and learn how that information and data can be
applied to the Environmental Analysis section of
your marketing plan for the Final Project. To
prepare for this discussion, read Chapter 5 of
the course text. It is also recommended that you
review Chapter 4, which was read last week.
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MHA 626 Possible Is Everything/tutorialrank.com
MHA 626 Week 3 Discussion 2 Examining Market
Research Strategies For more course tutorials
visit www.tutorialrank.com Examining Market
Research Strategies For this discussion, you will
examine market research strategies and how the
information gleaned can be applied to the
Marketing Mix section of your Final Project.
Services offered by healthcare organizations are
becoming increasingly diversified regarding
services offered. With this said, health care
organizations rely on market research to
determine their best course of action regarding
time and financial investment.
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MHA 626 Possible Is Everything/tutorialrank.com
MHA 626 Week 4 Assignment Database Marketing
(Banner Health Organization) For more course
tutorials visit www.tutorialrank.com
Assignment To complete the following assignment,
go to this week's Assignment link in the left
navigation. Databas Marketing This week you will
obtain information on database marketing to
support the Marketing Mix section of your Final
Project. As discussed in Chapter 10 of the course
text, database marketing centers on gathering
customer-based information such as gender, age,
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MHA 626 Possible Is Everything/tutorialrank.com
MHA 626 Week 4 Assignment Database Marketing
(Department of Defense military medicine) For
more course tutorials visit www.tutorialrank.com A
ssignment To complete the following assignment,
go to this week's Assignment link in the left
navigation. Database Marketing This week you will
obtain information on database marketing to
support the Marketing Mix section of your Final
Project. As discussed in Chapter 10 of the course
text, database marketing centers on gathering
customer-based information such as gender, a
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MHA 626 Possible Is Everything/tutorialrank.com
MHA 626 Week 4 Discussion 1 Marketing
Opportunities and Strategies For more course
tutorials visit www.tutorialrank.com Marketing
Opportunities and Strategies For this
discussion, you will obtain information for the
Marketing Mix section of your Final Project.
Specifically, you will focus on your chosen HCOs
marketing opportunities and goals. To prepare for
this discussion, read Chapter 9 of the course
text. In addition, examine your healthcare
organizations SWOT analysis (Week Two
Assignment) and the environmental
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MHA 626 Possible Is Everything/tutorialrank.com
MHA 626 Week 5 Discussion 1 Planning and Control
Measures For more course tutorials
visit www.tutorialrank.com Planning and Control
Measures For this discussion, you will generate
content for your Final Project regarding plan
evaluations that are associated with a product or
service. As discussed in Chapter 12, planning and
control processes should be integrated that is,
both processes should be used to obtain feedback
that will allow the marketing team to
successfully reach strategic objectives through
the marketing plan. F
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MHA 626 Possible Is Everything/tutorialrank.com
MHA 626 Week 5 Discussion 2 Implementation of
Performance Evaluation For more course tutorials
visit www.tutorialrank.com Implementation of
Performance Evaluation This discussion will
allow you generate content for your Final Project
regarding the implementation of performance
evaluation. As discussed in Chapter 12, the
implementation of performance evaluation methods
is an ongoing process that aids the marketing
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MHA 626 Possible Is Everything/tutorialrank.com
MHA 626 Week 6 Discussion 1 Ethical and Legal
Issues Surrounding Social Media and Marketing For
more course tutorials visit www.tutorialrank.com
Ethical and Legal Issues Surrounding Social
Media and Marketing This week you will discuss
legal and ethical issues surrounding the use of
social media in marketing. As discussed in
Chapters 10 and 11 of the course text and this
weeks required article, the use of social media
within marketing plans provides opportunities for
marketing departments to improve customer contact
and brand awareness. Based on your chosen HCO,
how w
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MHA 626 Possible Is Everything/tutorialrank.com
MHA 626 Week 6 Final Paper Marketing Plan (Banner
Health Organization) For more course tutorials
visit www.tutorialrank.com Marketing Plan To
prepare for this assignment, read this weeks
required article by Firshein (1996). For your
Final Project, you will compile the work you have
completed throughout the course to develop a 10-
to 15-page marketing plan that supports the goals
of a strategic plan for a real-world healthcare
organization, incorporating instructor and peer
feedback as appropriate. The Marketing Plan must
contain the following sections
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MHA 626 Possible Is Everything/tutorialrank.com
MHA 626 Week 6 Final Paper Marketing Plan
(Department of Defense military medicine) For
more course tutorials visit www.tutorialrank.com
Marketing Plan To prepare for this assignment,
read this weeks required article by Firshein
(1996). For your Final Project, you will compile
the work you have completed throughout the course
to develop a 10- to 15-page marketing plan that
supports the goals of a strategic plan for a
real-world healthcare organization, incorporating
instructor and peer feedback as appropriate. The
Marketing Plan must contain the following
sections
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MHA 626 Possible Is Everything/tutorialrank.com
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