How to Build an SEO Team from Scratch

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How to Build an SEO Team from Scratch
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As companies realize how valuable high search
engine rankings can be for business, they often
want to know how to develop their own search
engine optimization (SEO) capabilities. The
answer depends on the approach that's desired
train existing personnel, hire an outside
consultant or build a new team of employees.
But before deciding on an approach, it's
important to understand the different functions
of an SEO team and the skills needed for each
part of the optimization process. A good SEO team
requires all of the following
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Project management
At least one person should develop measurable SEO
goals, delegate tasks and follow up to be sure
objectives are being achieved.
Technical SEO and data analysis
Any SEO project requires data analysis in the
form of keyword research, traffic measurement and
goal evaluation. Someone should be able to draw
conclusions from the data your SEO efforts
produce.
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Content creation
In many cases, SEO activities require large
amounts of new content in the form of articles,
infographics and other images. So a creative mind
is a must on your SEO team.
Link building
Because back links can play a tremendous role in
your website's rankings, SEO teams should have at
least one person who will pursue link-building
opportunities and solicit back links.
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Web development
In addition to back links, a number of other
variables figure into SEO, including site speed,
internal linking and navigation, and content
indexing. You'll need someone who can modify your
site according to the latest SEO standards.
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Here are the common ways you can add these skills
to your organization
Train existing employees.
Retain an SEO consultant.
Depending on the size of your company, you may
already have employees with the necessary skills.
For example, marketing or advertising employees
may be familiar with SEO principles, while your
IT staff may understand how to make necessary
website modifications.
If you don't have employees with the right skills
or the time to take on more responsibilities, you
might consider hiring an SEO consultant. That
way, you'll be able to launch your optimization
campaigns as quickly as possible, using the
latest techniques.
Hire an SEO team.
If your SEO needs are extensive, the costs of
hiring a consultant can add up. If you anticipate
needing a substantial amount of SEO work over a
long period of time, it may be more
cost-effective to bring in full-time or part-time
employees with the specific skills you need. They
can devote their full energy and time to your SEO
tasks.
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