Clients and Case studies - BizKonnect

1
Global Clients US, Europe and APAC
2
Representative Success StoryGrowing IT services
company in the OPD space
UST Case Study
Company Profile

• IT services company with focus on Outsourced
  Product Development
• 500 employees
• US, Europe and India presence

• Global Sales team of 10 sales executive
• Marketing team of 5 executives
• Global Sales Presence

Challenges

• Poor Quality of leads from the lead generation
  team resulting in rejection of 50 leads from
  sales team
• Cold Calling, Campaigning not yielding results
  0.5 response rate

Solution BizKonnect, actionable sales
intelligence with assisted service

• The client engaged with BizKonnect in an assisted
  services model
• Modules leveraged
• Lead generation through Ecosystem
• Lead Qualification leveraging BANK framework
• Action management
• Campaign

Near-Shoring
3
Representative Success StoryOPD services company
UST Case Study
Continued
Benefits Achieved

• Quality of leads improved, rejection of only 2
  from the earlier 50
• 200 savings in time spent on research and
  qualification by sales and marketing teams
• Campaign response improved to 8 from existing
  0.5

• Collective corporate and people ecosystem grew
  with increased relationship asset of the
  organization.
• Strategic Organization map helped marketing to
  discuss sales strategy with the sales team and
  collaboration betn sales and marketing team
  improved.
• Sales intelligence leveraged at all stages of the
  sales and marketing lifecycle and not just for
  emails or campaign.
• Alerts and notifications helped to be aware of
  the executive movements and latest projects.

We had leveraged cold calling lead generation
company, advisors in the US , partners in the US
but nothing yielded results. BizKonnect enabled
my sales and marketing team with deep insights
and connections resulting in improvement in
response rates of campaigns and saving lot of
research time. The quality of leads and reports
has been exceptionally good. VP sales of the
company.
Near-Shoring