Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities. Explain.

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• Marketing Management (Part 1)
• Q1.Marketing management is a business discipline
  focused on the practical application of marketing
  techniques and the management of a firms
  marketing resources and activities. Explain.
• Q2.Explain building brands through promotional
  measures.
• Q3.What are the probable consequences of a
  protracted price war? Explain giving examples.

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• Q4.Explain the steps involved in a positioning
  process.
• Q5.What are the precautions needed for guarding
  against product/brand failure? Explain.
• Q6.Discuss the symptoms (according to prof.
  Levit) myopia can acquire in marketing.

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