5 Tips for Improving Shelf Presence

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(No Transcript)
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Here Are 5 Tips Which Can Boost a Products Shelf
Presence

• Consistency
• Simplicity
• Personality
• Recognition
• Point of difference

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Simplicity
Understanding the power of restraint is
essential, successful packaging will have an
identifiable KEY message and communicate this in
its simplest, most effective form to ensure
maximum impact.
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Consistency
Consistent branding is an essential component of
success. If key brand colors are unidentifiable
across ranges or logo design and position
constantly varies, it becomes extremely difficult
for a consumer to recognize. Successful packaging
design will clearly define the brand at a glance.
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Personality
Your brand tells a unique story. A distinct brand
personality can help a product stand out from
competitors. Brand personality can build
confidence, can create excitement or build
desirability.
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Recognition
Recognition is a powerful tool, it has the
ability to make the consumer stop and maximises
the chance for the brand remain top of mind.
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Point of difference
A clear point of difference can make a product
stand out from the crowd, this may be a
difference in shape or height, in colour or
material. With hundreds of products competing for
the same consumers attention, unique vital
identifiers give products strength and help win
the engagement.
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Thank you!