Title: Increase your eCommerce Sales using Web Push Notifications
1Increase Your Ecommerce Sales Using Web Push
Notifications
2Check The Ways To Increase Your ROI
- Attract new users
- Re-engage the inactive
- Upselling and cross-selling
- Offer time-sensitive deals and offers
- Promote new product arrival
- Order delivery alert
- Price drop alert
- Customer feedback on product delivery
- Reward loyalty
- Recommend the best products
- Engage more customers with your brand
3Attract new users
Tap new customers would be to float ads
of the best selling products, drop-off categories
the ones that will make an attention grabbing
statement and persuade the users to part with
their cash.
4Re-engage the inactive
The ads/emails an e-commerce site serves its
clients should focus on updated offers and latest
products giving the users a solid reason
to consider giving it a second thought.
5Upselling and cross-selling
When the seller encourages the customer to spend
more than he or she had originally planned to,
that kind of selling is called upselling. Its
also known as add-on sales and bundle sales.
Cross selling means to sell a different product
to an existing customer. Both require high levels
of 11 personalization of browser push messages.
6Offer time-sensitive deals and offers
Timing is everything in a season of sale.
Introducing countdowns and generating a feeling
of hastiness and urgency in the customers
to complete the process.
A well-chosen marketing channel based
on the users personal preferences, makes
for a compelling and powerful marketing strategy.
7Promote new product arrival
Based on the customers purchase behavior
and history, sending relevant product-related Web
Push will quadruple the chances of augmenting
sales.
8Order delivery alert
Sending order delivery alert to the user
is important even more for keeping the customer
informed about when and where the product
is supposed to arrive. This also keeps the user
informed that you care.
9Price drop alert
How do you let interested users know about
the drop in prices on products they were so keen
on buying? You should rather look at options that
are instant and can be trusted upon to reach
the right set of audience.
10Customer feedback on product delivery
Sending browser push notifications to customers
for filling in/sending the feedback on product
delivery is a well thought-out marketing strategy
as it lets the customer know how much you value
the feedback.
Sending such notifications to customers is one
of the best ways to do a superb branding
of the e-commerce site to the customer.
11Reward loyalty
While sending Web Push to website subscribers
is indispensable, right time, relevance
and personalization are equally crucial. So that
the read-rate of messages during weekdays
is almost 65 higher than on weekends.
12Recommend the best products
In e-commerce marketing, product
recommendations act as both an ad and broadcast
of information. And if you customize it according
to the users requirements, it acuminates another
strategy user engagement.
13Engage more customers with your brand
In the e-commerce industry, half the job
is considered done if you are able to get
the customer on board. Notifications like these
entice the user to escape to a world of their
favorite brands and brand stories and take user
engagement to the very next level.
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