Why You Should Plan Your Store Layout Properly

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Why You Should Plan Your Store Layout Properly
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When planning your store layout, get it right the
first time. This considerable investment in shop
fittings needs to be effective and attractive to
customers giving them a pleasant overall
experience as a well designed store makes a
significant difference to whether customers
decide to buy your product or not. There are
some design strategys that are designed to give
you more sales in your store
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The Threshold Or Decompression Zone This is
what customers see first on entering your stop
where they judge whether your premises contains
quality merchandise is expensive or cheap by your
shop fittings and general layout. Here customers
are likely to miss much of the displays,
products, and signage, making it an area to
introduce your branding by suggesting quality and
value.
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The Power Area When entering a store 90 of
people unconsciously turn right, to the power
area carefully consider what goes into this area
in terms of products, displays and fittings, as
its a high impact first impression area.
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Store Pathway Using display cabinets, shelving
and other shop fittings in Brisbane stores help
to create a pleasant pathway through your
merchandise to the checkout area while gaining
the maximum amount of exposure possible to your
products. This pathway is usually in a circular
counterclockwise pattern so people walk through
to the back of the store and then back to the
front.
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Merchandise Outposts Whether you have aisles or
just use group displays to create a pathway
through your store it is important to try and
slow down your customers travel, so use eye
catching and attention grabbing displays in
strategic areas to cause them to pause briefly.
Also wisely use visual speed bumps such as
signage or specials displays to attract them.
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Personal Shoppers Space Studies have revealed
that many shoppers and especially women, will
avoid areas where they feel they may have to
brush up against other people so be sure you
allow enough personal space between shop fittings
in Brisbane for your customers while browsing
your products.
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Higher demand products Eye level displays are
best for high demand products which draw people
to them and tempt shoppers to select other
associated products.
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Checkout Placement The area you select for your
checkout should be at a natural point in your
shop, usually, its on the left as your customers
move around your store right to left and
naturally finish there. It depends on the size of
your shop and the number of staff you have.
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• Consider these points
• Have a checkout counter that is big enough to be
  comfortable and able accommodate customers bags
  or belongings for their convenience.
• Use the space behind the counter for displays
  impulse shopping items.
• Consider the security aspect when placing your
  counter.

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Carefully plan your store layout for customer
convenience and maximum exposure of your product
will increase your overall sales and the bottom
line your profits. By making your shop visually
appealing and comfortable customers will stay
longer increasing your chances of making a sale.
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Oz Shelving Solutions Australias leading
experts for high quality retail display shelving
and shop fittings Email info_at_ozshelvingsolution
s.com.au Website https//www.ozshelvingsolutions
.com.au
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Thank You