MHA 626 Competitive Success--tutorialrank.com

1
MHA 626Competitive Success/tutorialrank.com
2
MHA 626Competitive Success/tutorialrank.com
MHA 626 Week 1 Discussion 1 Business and
Strategic Planning For more course tutorials
visit www.tutorialrank.com   Week
1   Discussions To participate in the following
discussions, go to this week's Discussion link in
the left navigation.  Business and Strategic
Planning  The business plan of a healthcare
organization describes the purpose of the HCO and
lends structure to its organizational goals. The
strategic plan is used as a directional guide in
other words, how the organization will fulfill
its purpose and put ideas into action. The
strategic plan also prioritizes the
3
MHA 626Competitive Success/tutorialrank.com
MHA 626 Week 1 Discussion 2 Strategic Planning
and Marketing For more course tutorials
visit www.tutorialrank.com  Strategic Planning
and Marketing   Figure 1.1 in the course text
illustrates how various functional plans for a
healthcare organization support the overall
strategic plan.   Figure 1.1 Relationship of
overall strategic plan to business unit plans.
Adapted from Strategic Planning and Marketing in
Healthcare Organizations by R. Stevens and L. S.
Silver, 2015, section 1.2 The Importance of
Strategic Planning and Marketing
4
MHA 626Competitive Success/tutorialrank.com
MHA 626 Week 1 Individual Assignment Vision,
Mission, and Values Statements (Banner Health
Organization) For more course tutorials
visit www.tutorialrank.com Assignment To complete
the following assignment, go to this week's
Assignment link in the left navigation.   Vision,
Mission, and Values Statements   The course is
structured so that each week you will work on
specific segments of your marketing plan for the
Final Project that is due in Week Six. This week
you will choose a specific healthcare
5
MHA 626Competitive Success/tutorialrank.com
MHA 626 Week 1 Individual Assignment Vision,
Mission, and Values Statements (Department of
Defense military medicine) For more course
tutorials visit www.tutorialrank.com Assignment To
complete the following assignment, go to this
week's Assignment link in the left
navigation.   Vision, Mission, and Values
Statements   The course is structured so that
each week you will work on specific segments of
your marketing plan for the Final Project that is
due in Week Six. This week you will choose a
specific healthcare organization (HCO) and begin
examining the products and
6
MHA 626Competitive Success/tutorialrank.com
MHA 626 Week 2 Assignment SWOT Analysis (Banner
Health Organization) For more course tutorials
visit www.tutorialrank.com Assignment To complete
the following assignment, go to this week's
Assignment link in the left navigation.   SWOT
Analysis   This weeks assignment will allow you
to generate content that you will incorporate
into the Market Analysis section of your Final
Project. To prepare for this assignment, read
Chapter 4 of the course text and the article by
Simoneaux and Stroud (2011). You may also want to
review the recommended article by Valentin (2001).
7
MHA 626Competitive Success/tutorialrank.com
MHA 626 Week 2 Assignment SWOT Analysis
(Department of Defense military medicine) For
more course tutorials visit www.tutorialrank.com A
ssignment To complete the following assignment,
go to this week's Assignment link in the left
navigation.   SWOT Analysis   This weeks
assignment will allow you to generate content
that you will incorporate into the Market
Analysis section of your Final Project. To
prepare for this assignment, read Chapter 4 of
the course text and the article by Simoneaux and
Stroud (2011). You may also want to review the
recommended article by Valentin (2001).
8
MHA 626Competitive Success/tutorialrank.com
MHA 626 Week 2 Discussion 1 Patient-Centered
Marketing For more course tutorials
visit www.tutorialrank.com   Patient-Centered
Marketing   This discussion will allow you to
generate content for your Final Project regarding
your chosen healthcare organizations customers
and demographics. As mentioned in Chapter 7 of
the course text, marketing involves both the
creation and distribution of goods and services
(Stevens, R., Silver, L. S., 2015, section 7.1
What is Marketing, para. 4). Marketing
departments should be concerned with customer
needs and meeting those
9
MHA 626Competitive Success/tutorialrank.com
MHA 626 Week 2 Discussion 2 Selecting Marketing
Strategies For more course tutorials
visit www.tutorialrank.com   Selecting Marketing
Strategies   This discussion will allow you to
create content for your Final Project regarding
the use of an appropriate marketing strategy.
Marketing strategies provide direction for
marketing efforts that support the goals of the
strategic plan. As described in Chapter 7, there
are three basic marketing strategies
10
MHA 626Competitive Success/tutorialrank.com
MHA 626 Week 2 Discussion 2 Selecting Marketing
Strategies For more course tutorials
visit www.tutorialrank.com   Selecting Marketing
Strategies   This discussion will allow you to
create content for your Final Project regarding
the use of an appropriate marketing strategy.
Marketing strategies provide direction for
marketing efforts that support the goals of the
strategic plan. As described in Chapter 7, there
are three basic marketing strategies
11
MHA 626Competitive Success/tutorialrank.com
MHA 626 Week 3 Discussion 1 Internal and External
Environmental Analyses For more course tutorials
visit www.tutorialrank.com   Internal and
External Environmental Analyses   For this
discussion, you will examine information and data
from the SWOT analysis you conducted in Week Two
and learn how that information and data can be
applied to the Environmental Analysis section of
your marketing plan for the Final Project. To
prepare for this discussion, read Chapter 5 of
the course text. It is also recommended that you
review Chapter 4, which was read last week.
12
MHA 626Competitive Success/tutorialrank.com
MHA 626 Week 3 Discussion 1 Internal and External
Environmental Analyses For more course tutorials
visit www.tutorialrank.com   Internal and
External Environmental Analyses   For this
discussion, you will examine information and data
from the SWOT analysis you conducted in Week Two
and learn how that information and data can be
applied to the Environmental Analysis section of
your marketing plan for the Final Project. To
prepare for this discussion, read Chapter 5 of
the course text. It is also recommended that you
review Chapter 4, which was read last week.  
13
MHA 626Competitive Success/tutorialrank.com
MHA 626 Week 3 Discussion 2 Examining Market
Research Strategies For more course tutorials
visit www.tutorialrank.com   Examining Market
Research Strategies   For this discussion, you
will examine market research strategies and how
the information gleaned can be applied to the
Marketing Mix section of your Final Project.
Services offered by healthcare organizations are
becoming increasingly diversified regarding
services offered. With this said, health care
organizations rely on market research to
determine their best course of action regarding
time and financial investment.
14
MHA 626Competitive Success/tutorialrank.com
MHA 626 Week 4 Assignment Database Marketing
(Banner Health Organization) For more course
tutorials visit www.tutorialrank.com   Assignment
To complete the following assignment, go to this
week's Assignment link in the left
navigation.   Database Marketing   This week you
will obtain information on database marketing to
support the Marketing Mix section of your Final
Project. As discussed in Chapter 10 of the course
text, database marketing centers on gathering
customer-based
15
MHA 626Competitive Success/tutorialrank.com
MHA 626 Week 4 Assignment Database Marketing
(Department of Defense military medicine) For
more course tutorials visit www.tutorialrank.com A
ssignment To complete the following assignment,
go to this week's Assignment link in the left
navigation.   Database Marketing   This week you
will obtain information on database marketing to
support the Marketing Mix section of your Final
Project. As discussed in Chapter 10 of the course
text, database marketing centers on gathering
customer-based information such as gender, age,
occupation, and lifestyles. As an example, to
better understand the wants
16
MHA 626Competitive Success/tutorialrank.com
MHA 626 Week 4 Discussion 1 Marketing
Opportunities and Strategies For more course
tutorials visit www.tutorialrank.com Marketing
Opportunities and Strategies   For this
discussion, you will obtain information for the
Marketing Mix section of your Final Project.
Specifically, you will focus on your chosen HCOs
marketing opportunities and goals. To prepare for
this discussion, read Chapter 9
17
MHA 626Competitive Success/tutorialrank.com
MHA 626 Week 5 Discussion 1 Planning and Control
Measures For more course tutorials
visit www.tutorialrank.com   Planning and Control
Measures   For this discussion, you will generate
content for your Final Project regarding plan
evaluations that are associated with a product or
service. As discussed in Chapter 12, planning and
control processes should be integrated that is,
both processes should be used to obtain feedback
that will allow the marketing team to successfully
18
MHA 626Competitive Success/tutorialrank.com
MHA 626 Week 5 Discussion 2 Implementation of
Performance Evaluation For more course tutorials
visit www.tutorialrank.com   Implementation of
Performance Evaluation   This discussion will
allow you generate content for your Final Project
regarding the implementation of performance
evaluation. As discussed in Chapter 12, the
implementation of performance evaluation methods
is an ongoing process that aids the marketing
department in determining the success of its
current
19
MHA 626Competitive Success/tutorialrank.com
MHA 626 Week 6 Discussion 1 Ethical and Legal
Issues Surrounding Social Media and Marketing For
more course tutorials visit www.tutorialrank.com  
Ethical and Legal Issues Surrounding Social
Media and Marketing   This week you will discuss
legal and ethical issues surrounding the use of
social media in marketing. As discussed in
Chapters 10 and 11 of the course text and this
weeks required article, the use of social media
within marketing plans provides opportunities for
marketing departments to improve customer contact
and brand awareness. Based on your chosen HCO,
how would you implement the use of social media
20
MHA 626Competitive Success/tutorialrank.com
MHA 626 Week 6 Final Paper Marketing Plan (Banner
Health Organization) For more course tutorials
visit www.tutorialrank.com   Marketing Plan   To
prepare for this assignment, read this weeks
required article by Firshein (1996). For your
Final Project, you will compile the work you have
completed throughout the course to develop a 10-
to 15-page marketing plan that supports the goals
of a strategic plan for a real-world healthcare
organization, incorporating
21
MHA 626Competitive Success/tutorialrank.com
MHA 626 Week 6 Final Paper Marketing Plan
(Department of Defense military medicine) For
more course tutorials visit www.tutorialrank.com  
Marketing Plan   To prepare for this assignment,
read this weeks required article by Firshein
(1996). For your Final Project, you will compile
the work you have completed throughout the course
to develop a 10- to 15-page marketing plan that
supports the goals of a strategic plan for a
real-world healthcare organization, incorporating
i
22
MHA 626Competitive Success/tutorialrank.com