How to Leverage Visual Search and Search by Camera to Drive Conversion?

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HOW TO LEVERAGE VISUAL SEARCH AND SEARCH BY
CAMERA TO DRIVE CONVERSION?
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Visual search has come a long way from only a
text-based queries to queries that include AI
and voice-based searches According to
BloomReach, visual search is associated with 48
more product views and consumers are 57 more
likely to return. Another report by Jumpshot
Moz states that 27 of all the searches are
for images, which also block about 11 of Google
results.Look around and youll find social media
networks, ecommerce giants and search engines
taking their visual game to the next level
whether it is in terms of memes, GIFs, custom
image search modules, native cameras, lenses and
coming up with new features relentlessly. They
are also adding image recognition capabilities
to make the most of the visual search process for
the end- users.
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PROVIDE RICH AND RELEVANT CONTENT
Content sharing sites rely on providing rich,
meaningful and relevant content to the users.
They understand that the human brain
is conditioned to process images faster than
strings of text. Brands, in turn, use such
platforms to create new and unique content that
they can draw inspiration from. You too can make
the most of the platforms by coming up with
visuals that can ultimately help the users take
a purchase decision.Tap into their emotions with
the right images, opt for high-quality and large
visuals, say no to stock photography and use the
best features of each platform to your advantage.
Trust us, it works!
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DRIVE ORGANIC SESSIONS
Implement the product markup on the host
page Images take up more time to get crawled on
Google. Do submit an image XML sitemap in Google
Search Console to ease the process. Try
different ways to make images feature on users
devices such as offering shoppable videos,
catalogs, social media posts/stories etc.
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TAKE CAMERA MAINSTREAM
For instance, the Pinterest Lens has
revolutionized product discovery by letting you
point your camera at any offline item and view
similar recommendation. If you take the picture
of say, a fruit, it might give you a recipe.
Needless to say, users love such interactions.
Think along these lines, make them use their
cameras to shop and therell be no looking back!
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THE BOTTOMLINE - KNOW THAT WORKS
Consumers nowadays need information delivered on
their screens. And what better way to do this
than to show and tell? The crux is to keep
experimenting and bringing more variety to the
table. In the end, it will help you meet your
end-goals. Have you tried going visual yet? Do
share your experience in the comment section!
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