How Does Google Evaluate Links?

1
How Does Google Evaluate Links?
Any organic SEO experts will tell you that
inbound links are imperative for your SEO
strategy. In fact, theyre one of the most
powerful online marketing elements.
2
How Does Google Evaluate Links?
Since not all links are equal, you must invest in
organic SEO services to ensure your links tick
all the boxes in regards to the factors Google
utilises to analyse links.
3
How Does Google Evaluate Links?
One factor is contextual relevance. The text
before and after a link acts as contextual
relevance for the links destination page,
helping the search engine decipher how the link
relates to the content it is placed.
4
How Does Google Evaluate Links?
Another factor is source relevance. If your post
is about vegan recipes, and you link it to a page
about criminal law, there should be a good reason
for it. Youd rank higher if you linked it to a
food website.
5
How Does Google Evaluate Links?
The anchor text, the clickable text that houses
your link, is also important. Get the balance
right by using keywords but you should not go
overboard with keyword-rich anchor text.
6
How Does Google Evaluate Links?
Hopefully, you now have a better understanding
regarding the factors Google use to assess SEO
links. An organic SEO expert will consider this
to ensure your links are working for your SEO
campaign.