Search Engine Optimization

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What is SEO?

• Search Engine Optimization(SEO)
• The efforts revolving around trying to get a
  site/page to show up(rank) or increase rank
  within a Search Engine Results page.

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Types of Search Engine Success Factor

• On-page-SEO
• On-the-page search ranking factors are those that
  are almost entirely within the publishers own
  control.
• Off-page-SEO
• Off-the-page ranking factors are those that
  publishers do not directly control. Search
  engines use these because they learned early on
  that relying on publisher-controlled signals
  alone didnt always yield the best results.

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How It Work
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SEO Techniques

• Black Hat SEO
• Duplicate Content
• Keyword Stuffing
• Blog Comment Spam
• Link Farming
• Re-directing to Another Site or Place
• Cloaking Text /or Links

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• White Hat SEO
• Relevant Content
• Well-labeled Image
• Relevant Links and References
• Unique and Relevant Page Title
• Standards-Compliant HTML
• Complete Sentences With Good Spelling Grammar

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SEO Tools
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Benefits Of SEO

• The Results are Low Cost (In Comparison to Ad
  words and PPC) ...
• Definite Increase in Traffic....
• Higher Brand Credibility, People Trust Google....
• Better ROI (Return on Investment) Than Normal
  Ads....
• Your Competitors Are Doing It....
• Take Your Business to the Next Level....
• 250 Million Websites on the Web, SEO Makes You
  Stand Out.

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• Address B/305, Gopal Palace, Shivranjani-Nehrunag
  ar Road, Ahmedabad-380015
• Email Id spectout.vaibhav_at_gmail.com
• Contact No. 7600825604
• Website https//www.spectrumoutsourcing.net/