Title: MKT 438 Education for Service--tutorialrank.com
1MKT 438 Education for Service/tutorialrank.com
2MKT 438 Education for Service/tutorialrank.com
MKT 438 Entire Course For more course tutorials
visit www.tutorialrank.com MKT 438 Week 1
Individual Assignment Defining Public Relation
Paper (2 Papers) MKT 438 Week 1 DQ 1
3MKT 438 Education for Service/tutorialrank.com
MKT 438 Final Exam Guide (UOP Course) For more
course tutorials visit www.tutorialrank.com Comple
te the Final Examination. 1. The
objective of public relations is to sell
4MKT 438 Education for Service/tutorialrank.com
MKT 438 Week 1 DQ 1 (UOP Course) For more
course tutorials visit www.tutorialrank.com Should
a company be concerned with public opinion? Why
or why not?
5MKT 438 Education for Service/tutorialrank.com
MKT 438 Week 1 DQ 2 (UOP Course) For more
course tutorials visit www.tutorialrank.com Whic
h PR communication tool do you feel is the most
effective? Why?
6MKT 438 Education for Service/tutorialrank.com
MKT 438 Week 1 DQ 3 (UOP Course) For more
course tutorials visit www.tutorialrank.com What
role does PR play in your organization? Explain
your answer.
7MKT 438 Education for Service/tutorialrank.com
MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper (2 Papers) For more
course tutorials visit www.tutorialrank.com Reso
urces University Library, Internet Write a
700- to 1,050-word paper in which you define PR.
Include in
8MKT 438 Education for Service/tutorialrank.com
MKT 438 Week 1 The Role of Public Relations For
more course tutorials visit www.tutorialrank.com
MKT 438 Week 1 The Role of Public
Relations Select a company, business, or
non-profit organization and provide an example
about how public relations (PR) principles apply.
9MKT 438 Education for Service/tutorialrank.com
MKT 438 Week 2 DQ 1 (UOP Course) For more
course tutorials visit www.tutorialrank.com What
are some positive and negative aspects of
publicity?
10MKT 438 Education for Service/tutorialrank.com
MKT 438 Week 2 DQ 2 (UOP Course) For more
course tutorials visit www.tutorialrank.com At
what stage of the PR campaign should evaluation
occur? Explain your answer. What are three types
of evaluation techniques used in PR? What are
examples of each?
11MKT 438 Education for Service/tutorialrank.com
MKT 438 Week 2 DQ 3 (UOP Course) For more
course tutorials visit www.tutorialrank.com How
would PR research impact a PR team? Give an
example.
12MKT 438 Education for Service/tutorialrank.com
MKT 438 Week 2 Individual Assignment Public
Relations Case Study (BP) (2 Papers) For more
course tutorials visit www.tutorialrank.com MKT
438 WEEK 2 Public Relations Case Study MKT 438
WEEK 2 Public Relations Case Study Resource The
Practice of Public Relations textbook, University
Library, Internet
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MKT 438 Week 2 Internal Public Relations For
more course tutorials visit www.tutorialrank.com
MKT 438 Week 2 Internal Public
Relations Resource The Practice of Public
Relations, Ch. 11
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MKT 438 Week 2 Team Assignment Part I Public
Relations Campaign (Delta Airlines) For more
course tutorials visit www.tutorialrank.com Part
I Public Relations Campaign MKT 438 WEEK 2
15MKT 438 Education for Service/tutorialrank.com
MKT 438 Week 3 DQ 1 (UOP Course) For more
course tutorials visit www.tutorialrank.com What
PR tools are critical in building long-term
relationships an organization's publics? What are
the advantages and disadvantages of these tools?
16MKT 438 Education for Service/tutorialrank.com
MKT 438 Week 3 DQ 2 (UOP Course) For more
course tutorials visit www.tutorialrank.com What
is your organization's relationship with the
local, regional, national, and global media? How
does it impact your organization's PR coverage?
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MKT 438 Week 3 DQ 3 (UOP Course) For more
course tutorials visit www.tutorialrank.com How
critical is the internal communications process
in PR? Explain.
18MKT 438 Education for Service/tutorialrank.com
MKT 438 Week 3 How Organizations Proactively
Approach and Respond to Social Responsibility
Sustainability (Microsoft) For more course
tutorials visit www.tutorialrank.com MKT 438
Week 3 How Organizations Proactively Approach and
Respond to Social Responsibility/Sustainability
19MKT 438 Education for Service/tutorialrank.com
MKT 438 Week 3 How Organizations Proactively
Approach and Respond to Social Responsibility/Sust
ainability (Starbucks) For more course
tutorials visit www.tutorialrank.com MKT 438
Week 3 How Organizations Proactively Approach and
Respond to Social Responsibility/Sustainability
20MKT 438 Education for Service/tutorialrank.com
MKT 438 Week 3 Individual Assignment
Organizational and Societal Functions of Public
Relations Paper (2 Papers) For more course
tutorials visit www.tutorialrank.com MKT 438
WEEK 3 Organizational and Societal Functions of
Public Relations Paper
21MKT 438 Education for Service/tutorialrank.com
MKT 438 Week 3 Phase 1 Public Relations Campaign
for a New Product or Service For more course
tutorials visit www.tutorialrank.com MKT 438
Week 3 Phase 1 Public Relations Campaign for a
New Product or Service Note This Learning Team
assignment has two components. You will be
completing the first part in Week 3 and the
second part in Week 4.
22MKT 438 Education for Service/tutorialrank.com
MKT 438 Week 3 Team Assignment Part II Public
Relations Campaign Resources (Delta Airlines)
For more course tutorials visit www.tutorialrank.
com MKT 438 WEEK 3 Part II Public Relations
Campaign Resources The Practice of Public
Relations, textbook, University Library, Internet
23MKT 438 Education for Service/tutorialrank.com
MKT 438 Week 4 Approach to Crisis Management
Defending an Organizations Reputation For more
course tutorials visit www.tutorialrank.com MKT
438 Week 4 Approach to Crisis Management
Defending an Organizations Reputation Resource
The Practice of Public Relations, Ch. 3, Ch. 5,
Ch. 6, Ch. 13, and Ch. 17
24MKT 438 Education for Service/tutorialrank.com
MKT 438 Week 4 DQ 1 (UOP Course) For more
course tutorials visit www.tutorialrank.com Why
is it important to integrate anticipated crisis
responses in an organization's proactive PR
planning?
25MKT 438 Education for Service/tutorialrank.com
MKT 438 Week 4 DQ 2 (UOP Course) For more
course tutorials visit www.tutorialrank.com What
potential effects can a crisis have on an
organization? Explain your answer.
26MKT 438 Education for Service/tutorialrank.com
MKT 438 Week 4 DQ 3 (UOP Course) For more
course tutorials visit www.tutorialrank.com Read
the case on the Exxon Valdex. What do you see
as the top PR problems from this case and what
would you do differently if you were in the PR
department?
27MKT 438 Education for Service/tutorialrank.com
MKT 438 Week 4 Individual Assignment Effective
Communication Case Study Analysis (UOP Course)
For more course tutorials visit www.tutorialrank.
com Resource The Practice of Public
Relations Select one of the following case
studies located in The Practice of
28MKT 438 Education for Service/tutorialrank.com
MKT 438 Week 4 Individual Assignment Public
Relation Case Study ( McDonalds) (2 Papers) For
more course tutorials visit www.tutorialrank.com
MKT 438 Week 4 Individual Assignment Public
Relation Case Study ( McDonalds) (2 Papers)
29MKT 438 Education for Service/tutorialrank.com
MKT 438 Week 4 The Tactical Plan for the Public
Relations Campaign Paper For more course
tutorials visit www.tutorialrank.com MKT 438
Week 4 The Tactical Plan for the Public Relations
Campaign Paper Resource The Practice of Public
Relations, Ch. 9 and Ch. 15
30MKT 438 Education for Service/tutorialrank.com
MKT 438 Week 4 The Tactical Plan for the Public
Relations Campaign Presentation For more
course tutorials visit www.tutorialrank.com MKT
438 Week 4 The Tactical Plan for the Public
Relations Campaign Presentation
31MKT 438 Education for Service/tutorialrank.com
MKT 438 Week 5 DQ 1 (UOP Course) For more
course tutorials visit www.tutorialrank.com How
has technology impacted the dissemination of
information to global publics?
32MKT 438 Education for Service/tutorialrank.com
MKT 438 Week 5 DQ 2 (UOP Course) For more
course tutorials visit www.tutorialrank.com How
can the power of PR influence and change your
point of view? Is this ethical?
33MKT 438 Education for Service/tutorialrank.com
MKT 438 Week 5 DQ 3 (UOP Course) For more
course tutorials visit www.tutorialrank.com How
has globalization, technology, and diversity
affected PR in the past five years?
34MKT 438 Education for Service/tutorialrank.com