DOES A PPC AFFECT SEO TRAFFIC? - PowerPoint PPT Presentation

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DOES A PPC AFFECT SEO TRAFFIC?

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SEM includes SEO that is Search Engine Optimization which is the free method through which companies can drive the visitors to their sites in order to increase sale. SEO Services are very important for the success of companies because, without these services, any organization cannot make progress in this advancing world. SEO is a method which is free. – PowerPoint PPT presentation

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Title: DOES A PPC AFFECT SEO TRAFFIC?


1
DOES A PPC AFFECT SEO TRAFFIC?
2
PPC AFFECT SEO
  • SEM includes SEO that is Search Engine
    Optimization which is the free method through
    which companies can drive the visitors to their
    sites in order to increase sale.
  • SEO Services are very important for the success
    of companies because, without these services, any
    organization cannot make progress in this
    advancing world.
  • SEO is a method which is free.
  • There is another method to drive the audience
    which is paid, called Pay-per-click, also known
    as PPC.

3
PPC AFFECT SEO
  • The only difference between PPC and SEO is that
    PPC is paid and SEO is free of cost. 
  • But PPC can have a drastic effect on SEO and
    search engine marketing can best perform through
    PPC.
  • Following are the effects of PPC on SEO which are
    discussed in detail.

4
  BEST KEYWORD RESEARCH        
  • Social media marketing or any other marketing is
    time taking and it generally takes several months
    to a year to rank for your primary keywords. 
  • Search Engine Optimization campaigns certainly
    depend upon the keywords you have chosen for your
    site.
  • On the other hand, PPC campaigns are paid and by
    running a PPC campaign for 3 to 6 weeks.
  •  SEO Services will do the best research for the
    keyword so that you can utilize them in
    increasing your sale.

5
AMAZING KEYWORD TESTING PLATFORM
  • Without running a PPC campaign, you cannot search
    for a variety of keywords and keyword variations.
  • PPC let you do precise keyword targeting which
    gives you exact results, relating to your
    website.       
  • With PPC, you can test hundreds and thousands of
    keywords for lots of customers and that also in
    few weeks and find out quickly which keywords and
    keywords variations may work brilliantly for your
    website and landing pages

6
MAXIMIZED KEYWORD OPPORTUNITIES    
  • Search engine optimization is slow but the
    results are maximum. Similarly, PPC requires
    money but it gives guaranteed results.
  • SEO Company runs a PPC campaign for your products
    or services, you will be able to track and find
    what exactly the audience is typing on search
    engines to find your website.
  • This record will help you to know what changes
    you need to bring in your keywords and how can
    you make your website better and more attractive.

7
ACCURATE TRAFFIC AND REVENUE PROJECTIONS
  • Old keyword tools like Google Keyword Tool you
    could do only vague traffic estimates and cannot
    make any type of revenue projections.
  •  Pay-Per-Click will enable you to present your
    SEO project as a calculable investment in front
    of your customers and consumers at least up to a
    certain degree, if not fully.

8
 INSTANT FEEDBACK        
  • Through PPC, your SEO can be very successful
    because it tells you about the feedback of your
    clients.
  • Finds out which landing pages need re-design,
    which page version can convert into better
    results and what type of wording works.

9
BENEFITS OF PPC AND SEO
  • If PPC and SEO are combined, they can be
    tremendously beneficial strategies for a business
    organization. Following are some highlighted
    benefits of both. They are mentioned below
  • Keyword and conversion data from PPC can be
    assimilated into organic search policies.
  • Effortlessly test your keyword strategy in PPC
    formerly committing to a long-term SEO campaign.
  • Proliferate brand consciousness by having both
    organic and paid visibility.  

10
THANKS FOR WATCHING..!!!
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