Vanshul Banta | Importance of Online Reputation Management for Business

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Importance of Online Reputation Management for
Business

• Vanshul Banta

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Importance of Online Reputation Management

• Online Reputation Management is the game
  changer in the high tech environment, but most
  people are still not clear about the concept of
  Online Reputation Management (ORM).
• Therefore, Vanshul Banta - a leader and an
  entrepreneur took the initiative to make
  businesses understand the importance of Online
  Reputation Management in 2018.

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Why Online Reputation Management Is Important 

• According to ORM expert Vanshul Banta, the
  online platform allows people to voice their
  opinions in a way theyve never had. It includes
  posting good and bad reviews.
• Today, most people trust online reviews as
  much as recommendations from friends, therefore
  it becomes extremely important to quickly manage
  any bad reviews or comments

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2 broad categories of negative content

• Social Media Platform

• Reputation Bombs

• Dealing with negative commentary
• Complaints are easy to
• address

• Damage companys sales and reputation
• Ten times more powerful than the social media
  comments

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• Examples of reputation bombs include
• Hate Sites
• Negative Media Coverage
• Negative reviews

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Hate Sites

• Sometimes people get so disappointed with a
  company or its products that they create websites
  with their personal opinions. You never know if
  they include false or misleading information
  about the company or the companys public
  reputation.

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Negative Media Coverage

• Most times it happens, when a company
  receives the negative media coverage and it makes
  an extreme damage to the company. Negative media
  coverage has the power to have a far wider reach
  than any criticism or unfavorable comments on
  social media networks.

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Negative Reviews

• Today there are many review sites that allow
  customers to express their opinions and their
  satisfaction or dissatisfaction with a companys
  products or services. The majority of the
  customers look at local reviews to decide if a
  company or product is a good choice. And this is
  where negative reviews can have a huge impact on
  sales.

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Final words

• So, the Entrepreneur and ORM expert Vanshul
  Banta recommend online reputation services to
  every business. As it is a valuable tool for you
  to overcome and navigate both social media
  platform reputation bombs and commentary before
  they start to affect your sales or reputation.

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