Technology of Geofencing Advertising Services

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Technology of Geofencing Advertising Services
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• Geofencing advertising services is a
  location-based marketing service that sends push
  notifications to Smartphone users who enter a
  defined virtual geographic area. Geofencing is
  basically virtual demarcation of a physical
  location. It is a technology or application that
  cordons off a chosen physical perimeter with the
  help of GPS (Global Positioning System). It
  targets smart phones and other smart devices that
  enter the Geo-Fenced are with customized messages
  and offers.

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• About 80 of consumers receive location based
  notifications on their GPS enabled devices. Since
  you can monitor a consumers shopping history and
  proclivity, Geofencing advertising services
  serves the perfect facility to approach the
  customers that are in the cordoned off location.
  The application intimates businesses about the
  mobile devices entering the geo-fenced area and
  business can send their tailor-made offers to the
  potential customer after analyzing their penchant
  online.

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• This gives the consumer an opportunity to explore
  deals that are being offered in the location they
  are in and businesses get the best ROI in return.
  Geofencing is a location-based service in which
  an app or other software uses GPS, RFID, Wi-Fi or
  cellular data to trigger a pre-programmed action
  when a mobile device or RFID tag enters or exits
  a virtual boundary set up around a geographical
  location, known as a geofencing. Geofencing
  advertising agency is like dropping a pin at a
  very specific location. It allows you to target
  users who are within a certain radius of exactly
  where that pin lands.

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• Geofencing is the use of the Global Positioning
  System (GPS) satellite network and/or local
  radio-frequency identifiers (such as Wi-Fi nodes
  or Bluetooth beacons) to create virtual
  boundaries around a location. The geofence is
  then paired with a hardware/software application
  that responds to the boundary in some fashion as
  dictated by the parameters of the program.

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• Located Brookline Massachusetts United States
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