Packaging colour- what does it mean to a customer?

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Packaging colour
What does it means to a customer?
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Psychology of colour
The psychology of colour is one of the trickiest
and most important aspect of persuasion in
marketing, branding and packaging. The same
colour could evoke different meanings ,
perception and emotional responses from an
individual to another based on his/her past
experience.
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Packaging colour

• The organization selects a colour to communicate
  their brand message and this colour is used in
  the labels and packaging.
• Previous researches claim that packaging colour
  influences the purchasing behavior of consumers.
  According to studies, 90 of quick judgements
  about products are based on the colour alone.
  Nearly 85 of shoppers claim that the primary
  reason to purchase the product was due to the
  colour.

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• Because colour choices have a proven effect on
  consumers purchasing decisions, its important
  for companies and brands to be cognized messages
  theyre sending to consumers through the colour
  in their packaging
• -Jared Powell, frontier Label CEO

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The colour guide

• Blue- known to be calming. It is often associated
  with logic, intelligence, serenity, trust,
  efficiency. Used by IBM, Facebook, Twitter
• Red- Known to be fierce. It is associated with
  strength, warmth, excitement, passion and zeal.
  Eg Coca Cola, Netflix, Disney
• Green- known to bring peace, sustainability, be
  soothing, harmony, restoration to mind and
  overall balance. Eg Starbucks, Subway
• Yellow is extremely emotional and cheerful. Eg
  McDonalds
• Black is often used in elegant, premium brands.
  Commonly mixed with white elements. Eg Apple,
  Puma

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The colour guide

• Blue-
• known to be calming. It is often associated with
  logic, intelligence, serenity, trust, efficiency.
  Used by IBM, Facebook, Twitter

• Red-
• Known to be fierce. It is associated with
  strength, warmth, excitement, passion and zeal.
• Eg Coca Cola, Netflix, Disney

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• Green-
• known to bring peace, sustainability, be
  soothing, harmony, restoration to mind and
  overall balance.
• Eg Starbucks, Subway

• Yellow-
• Associated with extremely emotional and
  cheerful. 
• Eg McDonalds

• Black-
• Often used in elegant, premium brands. Commonly
  mixed with white elements.
• Eg Apple, Puma

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