Title: MKT438 Teaching Effectively--tutorialrank.com
1MKT438 Teaching Effectively--tutorialrank.com
2MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Entire Course For more course tutorials
visit www.tutorialrank.com MKT 438 Week 1
Individual Assignment Defining Public Relation
Paper (2 Papers) MKT 438 Week 1 DQ 1
3MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Final Exam Guide (UOP Course) For
more course tutorials visit www.tutorialrank.com C
omplete the Final Examination. 1.
The objective of public relations is to sell
4MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Week 1 DQ 1 (UOP Course) For more
course tutorials visit www.tutorialrank.com Should
a company be concerned with public opinion? Why
or why not?
5MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Week 1 DQ 2 (UOP Course) For more
course tutorials visit www.tutorialrank.com Whic
h PR communication tool do you feel is the most
effective? Why?
6MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Week 1 DQ 3 (UOP Course) For more
course tutorials visit www.tutorialrank.com What
role does PR play in your organization? Explain
your answer.
7MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper (2 Papers) For more
course tutorials visit www.tutorialrank.com Reso
urces University Library, Internet Write a
700- to 1,050-word paper in which you define PR.
Include in
8MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Week 1 The Role of Public Relations For
more course tutorials visit www.tutorialrank.com
MKT 438 Week 1 The Role of Public
Relations Select a company, business, or
non-profit organization and provide an example
about how public relations (PR) principles apply.
9MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Week 2 DQ 1 (UOP Course) For more
course tutorials visit www.tutorialrank.com What
are some positive and negative aspects of
publicity?
10MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Week 2 DQ 2 (UOP Course) For more
course tutorials visit www.tutorialrank.com At
what stage of the PR campaign should evaluation
occur? Explain your answer. What are three types
of evaluation
11MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Week 2 DQ 3 (UOP Course) For more
course tutorials visit www.tutorialrank.com How
would PR research impact a PR team? Give an
example
12MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Week 2 Individual Assignment Public
Relations Case Study (BP) (2 Papers) For more
course tutorials visit www.tutorialrank.com MKT
438 WEEK 2 Public Relations Case Study
13MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Week 2 Internal Public Relations For
more course tutorials visit www.tutorialrank.com
MKT 438 Week 2 Internal Public
Relations Resource The Practice of Public
Relations, Ch. 11
14MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Week 2 Team Assignment Part I Public
Relations Campaign (Delta Airlines) For more
course tutorials visit www.tutorialrank.com Part
I Public Relations Campaign MKT 438 WEEK
15MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Week 3 DQ 1 (UOP Course) For more
course tutorials visit www.tutorialrank.com What
PR tools are critical in building long-term
relationships an organization's publics? What are
the advantages and disadvantages of these tools?
16MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Week 3 DQ 2 (UOP Course) For more
course tutorials visit www.tutorialrank.com What
is your organization's relationship with the
local, regional, national, and global media? How
does it impact your organization's PR coverage?
17MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Week 3 DQ 3 (UOP Course) For more
course tutorials visit www.tutorialrank.com How
critical is the internal communications process
in PR? Explain.
18MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Week 3 How Organizations Proactively
Approach and Respond to Social Responsibility
Sustainability (Microsoft) For more course
tutorials visit www.tutorialrank.com MKT 438
Week 3 How Organizations Proactively Approach and
Respond to Social Responsibility/Sustainability
19MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Week 3 How Organizations Proactively
Approach and Respond to Social Responsibility/Sust
ainability (Starbucks) For more course
tutorials visit www.tutorialrank.com MKT 438
Week 3 How Organizations Proactively Approach and
Respond to Social Responsibility/Sustainability Se
lect an organization that has a known interest in
social
20MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Week 3 Individual Assignment
Organizational and Societal Functions of Public
Relations Paper (2 Papers) For more course
tutorials visit www.tutorialrank.com MKT 438
WEEK 3 Organizational and Societal Functions of
Public Relations Paper
21MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Week 3 Phase 1 Public Relations Campaign
for a New Product or Service For more course
tutorials visit www.tutorialrank.com MKT 438
Week 3 Phase 1 Public Relations Campaign for a
New Product or Service
22MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Week 3 Team Assignment Part II Public
Relations Campaign Resources (Delta Airlines)
For more course tutorials visit www.tutorialrank.
com MKT 438 WEEK 3 Part II Public Relations
Campaign Resources The Practice of Public
Relations, textbook, University Library,
Internet Write a 700- to 1,050-word paper in
which you recommend strategies to build media
relations and generate publicity for the
organization selected in Learning Team Meeting
One. Address the following in your Strategy Paper
23MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Week 4 Approach to Crisis Management
Defending an Organizations Reputation For more
course tutorials visit www.tutorialrank.com MKT
438 Week 4 Approach to Crisis Management
Defending an Organizations Reputation
24MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Week 4 DQ 1 (UOP Course) For more
course tutorials visit www.tutorialrank.com Why
is it important to integrate anticipated crisis
responses
25MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Week 4 DQ 2 (UOP Course) For more
course tutorials visit www.tutorialrank.com What
potential effects can a crisis have on an
organization? Explain your answer.
26MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Week 4 DQ 3 (UOP Course) For more
course tutorials visit www.tutorialrank.com Read
the case on the Exxon Valdex. What do you see
as the top PR problems from this case and what
would you do dif
27MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Week 4 Individual Assignment Effective
Communication Case Study Analysis (UOP
Course) For more course tutorials
visit www.tutorialrank.com Resource The
Practice of Public Relations Select one of the
following case studies located in The Practice of
28MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Week 4 Individual Assignment Public
Relation Case Study ( McDonalds) (2 Papers) For
more course tutorials visit www.tutorialrank.com
MKT 438 Week 4 Individual Assignment Public
Relation Case Study ( McDonalds) (2 Papers)
29MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Week 4 The Tactical Plan for the Public
Relations Campaign Paper For more course
tutorials visit www.tutorialrank.com MKT 438
Week 4 The Tactical Plan for the Public Relations
Campaign Paper
30MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Week 4 The Tactical Plan for the Public
Relations Campaign Presentation For more
course tutorials visit www.tutorialrank.com MKT
438 Week 4 The Tactical Plan for the Public
Relations Campaign Presentation
31MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Week 5 DQ 1 (UOP Course) For more
course tutorials visit www.tutorialrank.com How
has technology impacted the dissemination of
information to global publics?
32MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Week 5 DQ 2 (UOP Course) For more
course tutorials visit www.tutorialrank.com How
can the power of PR influence and change your
point of view? Is this ethical?
33MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Week 5 DQ 3 (UOP Course) For more
course tutorials visit www.tutorialrank.com How
has globalization, technology, and diversity
affected PR in the past five years?
34MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Week 5 Individual Assignment Managing a
Crisis Using PR Simulation Summary (UOP
Course) For more course tutorials
visit www.tutorialrank.com MKT 438 WEEK 5
Managing a Crisis Simulation Resources
Managing a Crisis Using Public Relations
simulation
35MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Week 5 Role and Impact of Social Media in
PR For more course tutorials visit www.tutorialran
k.com MKT 438 Week 5 Role and Impact of Social
Media in PR Resource The Practice of Public
Relations, Ch. 10
36MKT438 Teaching Effectively--tutorialrank.com
MKT 438 Week 5 Team Assignment Final Public
Relations Campaign (Delta Airlines) For more
course tutorials visit www.tutorialrank.com Reso
urces The Practice of Public Relations,
textbook, University Library, Internet
37MKT438 Teaching Effectively--tutorialrank.com