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For more course tutorials visit www.tutorialrank.com MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper (UOP Course) MKT 498 Week 1 DQ 1 (UOP Course) MKT 498 Week 1 DQ 2 (UOP Course) – PowerPoint PPT presentation

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Title: MKT498 Teaching Effectively--tutorialrank.com


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MKT498 Teaching Effectively--tutorialrank.com
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MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Entire Course (UOP Course) For more
course tutorials visit www.tutorialrank.com   MKT
498 Week 1 Individual Assignment Purpose and
Value of Integrated Marketing Paper (UOP
Course)   MKT 498 Week 1 DQ 1 (UOP Course)   MKT
498 Week 1 DQ 2 (UOP Course)   MKT 498 Week 1 DQ
3 (UOP Course)
3
MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Final Exam Guide (UOP Course) For more
course tutorials visit www.tutorialrank.com   Comp
lete the Final Examination (50 questions in
True/False, Multiple Choice, and Multiple Select
format).   Multiple Choice and
Multiple Select Questions
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MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 1 DQ 1 (UOP Course) For more course
tutorials visit www.tutorialrank.com   What is
integrated marketing? What is the value of
integrated marketing in todays business
environment?
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MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 1 DQ 2 (UOP Course) For more
course tutorials visit www.tutorialrank.com   What
are the "non-quantifiable" tools in marketing?
How can these tools be evaluated? What is the
value of using these tools? How can you justify
the use of non-quantifiable tools for creating a
marketing strategy for a marketing plan?
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MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 1 DQ 3 (UOP Course) For more
course tutorials visit www.tutorialrank.com   What
are the different types of tools available for
businesses to conduct marketing analyses? How are
the outcomes different? How are the different
tools for marketing analyses important in
developing an integrated marketing communication?
Provide an example.
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MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 1 Individual Assignment Purpose and
Value of Integrated Marketing Paper (UOP
Course)   For more course tutorials
visit www.tutorialrank.com Tutorial Purchased 3
Times, Rating A   Write a 700- to 1,050-word
paper in which you describe the purpose and value
of integrated marketing. (2 points)
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MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 1 Individual Assignment Purpose and
Value of Integrated Marketing Paper (New) For
more course tutorials visit www.tutorialrank.com  
MKT 498 Week 1 Individual Assignment Purpose and
Value
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MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 1 Individual Assignment Purpose and
Value of Integrated Marketing Paper (UOP
Course) For more course tutorials
visit www.tutorialrank.com   Write a 700- to
1,050-word paper in which you describe the
purpose and value of integrated marketing. (2
points)
10
MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 2 DQ 1 (UOP Course) For more
course tutorials visit www.tutorialrank.com   Why
is it important to have a unique competitive
advantage (often called a unique selling
proposition, or USP)? Is a competitive advantage
perceived or real?
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MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 2 DQ 2 (UOP Course) For more
course tutorials visit www.tutorialrank.com   What
is a target market? How do you segment a market
to identify a target market? What is the value of
identifying the optimal target market for a
product or service?
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MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 2 DQ 3 (UOP Course)   For more
course tutorials visit www.tutorialrank.com   How
does demographic and geographic data collection
differ from psychographic and life cycle data
collection? What is the value of each? Provide
examples.
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MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 2 DQ 4 (UOP Course) For more
course tutorials visit www.tutorialrank.com   What
assessment tools might a business use to
determine what your competition is doing? How do
you collect data on the competition? Provide
examples.
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MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 2 DQ 5 (UOP Course) For more
course tutorials visit www.tutorialrank.com   What
is the value and purpose of a marketing
positioning statement? How does the assessment
affect the development of the marketing position?
How often should the marketing position change or
be reviewed? Does it depend on the type of
business or customer? Provide
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MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 2 DQ 6 (UOP Course)   For more
course tutorials visit www.tutorialrank.com   Why
is product life cycle important? What changes
should occur in advertising, sales, and promotion
at the various stages of the
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MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 2 Individual Assignment Marketing
Analysis Tools Table (UOP Course)   For more
course tutorials visit www.tutorialrank.com Tutori
al Purchased 4 Times, Rating A   Complete the
Marketing Analysis Tools Table which is posted in
the Course Materials Forum. This table lists the
various tools that are used by marketers to
analyze product positioning, competitive
positioning,
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MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 2 Individual Assignment Marketing
Analysis Tools Table (UOP Course) For more course
tutorials visit www.tutorialrank.com   Complete
the Marketing Analysis Tools Table which is
posted in the Course Materials Forum. This table
lists the various tools that are used by
marketers to analyze product positioning,
competitive positioning, customer perceptions,
and distribution-channel analysis. Fill in the
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MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 2 Individual Assignment week 2
Competitive Advantage and Objectives
Analysis(New)   For more course tutorials
visit www.tutorialrank.com   MKT 498 Week 2
Individual Assignment week 2 Competitive
Advantage and Objectives Analysis
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MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 3 DQ 1 (UOP Course)   For more
course tutorials visit www.tutorialrank.com   What
are some of the current trends influencing the
effectiveness of advertising? What effect does
emerging technology have on advertising? What are
the changes in consumer behavior that are being
affected?
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MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 3 DQ 2 (UOP Course) For more
course tutorials visit www.tutorialrank.com   Iden
tify a current and innovative advertising
campaign you have observed recently. What are the
characteristics of the campaign? Why is it
innovative?
21
MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 3 DQ 3 (UOP Course) For more
course tutorials visit www.tutorialrank.com   What
is CPM? Why is CPM important? What are some of
the differences between total cost of CPM and
advertisement versus the CPM rate?

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MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 3 DQ 4 (UOP Course) For more
course tutorials visit www.tutorialrank.com   Why
is important for a business to consider
alternative marketing tactics when developing an
integrated marketing communication (IMC)
campaign? What are some of the strengths of each
type of communication? Provide examples. How do
the types of communication vary by product
category?
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MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 3 DQ 5 (UOP Course)   For more
course tutorials visit www.tutorialrank.com   What
is the difference between quantifiable and
non-quantifiable outcomes in marketing? Provide
an example. How do these outcomes affect the
post-evaluation of branding and positioning
strategies with
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MKT498 Teaching Effectively--tutorialrank.com
MKT 498 week 3 Integrated Marketing Communication
Target Market Paper (New)   For more course
tutorials visit www.tutorialrank.com   MKT 498
week 3 Integrated Marketing Communication Target
Market Paper
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MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 3 Team Assignment Target Market and
Competitive Advantage Paper (UOP Course)   For
more course tutorials visit www.tutorialrank.com T
utorial Purchased 3 Times, Rating A   Select
the product or service from the Integrated
Marketing Discussion in Week Two. Write a 1,600-
to 2,000-word paper for which you first research
the current customer base, buyer behavior,
demographics, psychographics, lifestyle,
geographic area, benefit segmentation, and user
segmentation for the product or service your team
is studying.
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MKT498 Teaching Effectively--tutorialrank.com
  MKT 498 Week 3 Team Assignment Target Market
and Competitive Advantage Paper (UOP Course) For
more course tutorials visit www.tutorialrank.com  
Select the product or service from the
Integrated Marketing Discussion in Week
Two. Write a 1,600- to 2,000-word paper for which
you first research the
27
MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 4 DQ 1 (UOP Course)   For more
course tutorials visit www.tutorialrank.com   What
is the relationship between a target market and
selecting a distribution channel? How do the
changes in the target market affect the design of
the distribution channel? Provide an example.
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MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 4 DQ 2 (UOP Course) For more
course tutorials visit www.tutorialrank.com   What
decisions go into selecting a distribution
channel? What decisions go into selecting new
distribution channels? What is the difference
between a vertical and
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MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 4 DQ 3 (UOP Course) For more course
tutorials visit www.tutorialrank.com   What
effect has e-commerce had on traditional
brick-and-mortar business? Provide at least two
examples and explain the effects. How can a
business determine what proportion of the budget
should be allocated for e-commerce? How has
e-commerce globalized the small business?
30
MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 4 DQ 4 (UOP Course)   For more
course tutorials visit www.tutorialrank.com   What
is a value-added network? What are the
advantages and disadvantages of selecting
value-added networks? How does the
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MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 4 Individual Assignment Alternative
Marketing Options Paper (UOP Course)   For more
course tutorials visit www.tutorialrank.com Tutori
al Purchased 4 Times, Rating A   Use the
product or service that your Learning Team
selected in the Integrated Marketing Discussion
in Week Two.
32
MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 4 Individual Assignment Alternative
Marketing Options Paper (UOP Course) For more
course tutorials visit www.tutorialrank.com   Use
the product or service that your Learning Team
selected in the Integrated Marketing Discussion
in Week Two.
33
MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 4 Integrated Marketing Communication
Positioning Strategies Paper (New)   For more
course tutorials visit www.tutorialrank.com   MKT
498 Week 4 Integrated Marketing Communication
Positioning Strategies Paper
34
MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 4 Team Assignment Marketing
Communication Paper (New) For more course
tutorials visit www.tutorialrank.com   MKT 498
Week 4 Team Assignment Marketing Communication
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MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 4 Team Assignment Marketing Position
Statement Presentation (UOP Course) For more
course tutorials visit www.tutorialrank.com   Util
ize the research from your Learning Teams Target
Market and Competitive Advantage Analysis in Week
Three.
36
MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 4 Team Assignment Marketing Position
Statement Presentation (UOP Course) For more
course tutorials visit www.tutorialrank.com Tutori
al Purchased 3 Times, Rating B     Utilize the
research from your Learning Teams Target Market
and Competitive Advantage Analysis in Week Three.
37
MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 5 Assignment Communication Channels
Paper (New)   For more course tutorials
visit www.tutorialrank.com     MKT 498 Week 5
Assignment Communication Channels Paper
38
MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 5 Team Assignment Integrated
Marketing Communications (IMC) Plan Paper (UOP
Course) For more course tutorials
visit www.tutorialrank.com Tutorial Purchased 9
Times, Rating A     Refer to the University
Material Integrated Marketing Communications
(IMC) Plan and Presentation located on the
student website. Week 5 Team Assignment
39
MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 5 Team Assignment Integrated
Marketing Communication Plan (New) For more
course tutorials visit www.tutorialrank.com   MKT
498 Week 5 Team Assignment Integrated Marketing
Communication Plan
40
MKT498 Teaching Effectively--tutorialrank.com
MKT 498 Week 5 Team Assignment Integrated
Marketing Communications (IMC) Plan Paper (UOP
Course) For more course tutorials
visit www.tutorialrank.com   Refer to the
University Material Integrated Marketing
Communications (IMC) Plan and Presentation
located on the student website.
41
MKT498 Teaching Effectively--tutorialrank.com
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