MKT 562 Inspiring Minds/newtonhelp.com

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MKT 562 Inspiring Minds/newtonhelp.com
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MKT 562 Inspiring Minds/newtonhelp.com

• MKT 562 Entire Course
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• For more course tutorials visit
• www.newtonhelp.com
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• MKT 562 Week 1 Fundamentals of Global Markets
  Worksheet
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• MKT 562 Week 2 The Global Market Environment
  Worksheet
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• MKT 562 Week 3 Establishing a Presence in Global
  Markets Worksheet
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• MKT 562 Week 4 Establishing a Strategic
  Partnership

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MKT 562 Inspiring Minds/newtonhelp.com

• MKT 562 Week 1 Fundamentals of Global Markets
  Worksheet
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
•  
•  
•  
• MKT 562 Week 1 Fundamentals of Global Markets
  Worksheet
• Resource Global Marketing, Ch. 1
• Read Case 1-3 Apple versus Samsung The Battle
  for Smartphone Supremacy Heats Up on page 37.
• Complete the attached worksheet in 500-1,000
  words in which you discuss the key elements of
  Apples innovation strategy until 2014 answering
  the questions below. Include data in your
  worksheet to support your analysis.
• Discussion Question 1-21 Do you think Apple can
  continue to grow by developing breakthrough
  products

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MKT 562 Inspiring Minds/newtonhelp.com

• MKT 562 Week 2 The Global Market Environment
  Worksheet
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
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• MKT 562 Week 2 The Global Market Environment
  Worksheet
• Using the OECD website, or a similar
  website, choose a country other than The United
  States, China, India, or a member of the European
  Union.
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• Complete the worksheet in 500-1000 words by
  answering the questions below. Include data in
  your worksheet to support your analysis.

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MKT 562 Inspiring Minds/newtonhelp.com

• MKT 562 Week 3 Establishing a Presence in Global
  Markets Worksheet
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
•  
•  
• MKT 562 Week 3 Establishing a Presence in Global
  Markets Worksheet
• Resource Global Marketing, Ch. 6
• Read Case 6-2 Research Helps Whirlpool Keep Its
  Cool at Home, Act Local in Emerging Markets on
  page 207.
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• Complete the attached worksheet in 500- to
  1,000-words in which you provide detailed answers
  to the following discussion questions at the end
  of the case study. Utilize outside source
  material to support your ideas, and include
  analytical data specific to this study.

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MKT 562 Inspiring Minds/newtonhelp.com

• MKT 562 Week 4 Establishing a Strategic
  Partnership
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
•  
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• MKT 562 Week 4 Establishing a Strategic
  Partnership
• Resource Global Marketing, Ch. 9
• Read Case 9-1 Starbucks Takes Coffee Culture
  Around the World on page 300.
• Write a 700- to 1,050-word paper in which you
  answer the following discussion questions in
  detail
• What is the explanation for the two different
  market expansion strategies?

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MKT 562 Inspiring Minds/newtonhelp.com

• MKT 562 Week 4 Team Country Selection
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• For more course tutorials visit
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• www.newtonhelp.com
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• MKT 562 Week 4 Team Country Selection
• Meet with your Learning Team to prepare for your
  Week 5 and 6 assignments. Consider your Learning
  Team as a consulting group that has been
  requested to provide analysis on a particular
  companys global strategy entering a particular
  country or region.
• Choose one of the companies below that was
  discussed in the individual case studies. This is
  the business for which your Learning Team will
  consult (Your instructor will need to approve
  your teams selection).

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MKT 562 Inspiring Minds/newtonhelp.com

• MKT 562 Week 5 Competitive Environment and Entry
  Strategy (Starbucks)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• MKT 562 Week 5 Competitive Environment and Entry
  Strategy
• Create an 8- to 10-slide Microsoft PowerPoint pr
  esentation with speaker notes that presents your
  strategies for global segmentation and
  positioning. Remember to make your presentation
  interesting for your audience by using charts,
  graphs, and photos where needed. Remember to
  include a cover slide and a reference slide. All
  speaker notes should contain citations where
  needed.

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MKT 562 Inspiring Minds/newtonhelp.com

• MKT 562 Week 5 Competitive Environment and Entry
  Strategy (Whirlpool)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• MKT 562 Week 5 Competitive Environment and Entry
  Strategy
• Create an 8- to 10-slide Microsoft PowerPoint
  presentation with speaker notes that presents
  your strategies for global segmentation and
  positioning. Remember to make your presentation
  interesting for your audience by using charts,
  graphs, and photos where needed. Remember to
  include a cover slide and a reference slide. All
  speaker notes should contain citations where
  needed.

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MKT 562 Inspiring Minds/newtonhelp.com

• MKT 562 Week 6 Global Marketing Plan (Starbucks)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• MKT 562 Week 6 Global Marketing Plan
• Step 1
• Create a 7- to 10-slide Microsoft PowerPoint pre
  sentation with speaker notes that presents the
  global advertising and executive summary portion
  of the Global Marketing Plan. This portion of the
  plan presents the global advertising strategy for
  your company.
• Prepare the executive summary that will be
  included at the beginning of the presentation.
  This part of your plan must be no more than 350
  words, and describe how each element of the plan
  ties together to meet the

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MKT 562 Inspiring Minds/newtonhelp.com