How Small Business Listings are getting affected by amature play of inappropriate Google My Business setup

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(No Transcript)
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How Small Business Listings are getting affected
by amature play of inappropriate Google My
Business setup
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TABLE OF CONTENT

1. All you need to know about small business listing
2. What is small business?
3. What is Google My Business?
4. Importance of Google My Business
5. Why is it called local listing?
6. What is local SEO?
7. Why does reputation on Google My Business matter?
8. How are small businesses affected by improper
   management by amateurs?

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All you need to know about small business listing

• Are you the owner of a small business?  Are you
  yet to get your local business listed? Are you
  planning to manage the listing of your small
  business on your own? Do you want to know how
  hiring a professional is good for small business
  listings? If the answer to any of the above
  questions is Yes, then the following write-up
  is just for you!

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What is small business?

• Any business which is independently owned and
  operated by a limited staff like your next door
  grocery store , restaurant or hair saloon can be
  referred as small business.
• What is Google My Business?
• Google My Business is a unique service which
  helps you to showcase your enterprise on the
  Google map, upload posts, manage reviews,
  interact with your customers, analyze the
  customer behavior and so on.  Google listings by
  small business are known as small business
  listings.

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Importance of Google My Business

• Anyone who is looking for any product or service
  would first search for the same on Google and
  your enterprise would appear on the search page
  if you have got it optimized by using local SEO
  techniques. This is a lead generation strategy
  and would result in more footfalls for your
  business. Anyone who would search for the
  shortest route to reach you would also be
  notified about your operational hours, phone
  numbers, email web addresses, special offers
  which you might be running among other useful
  information. Therefore managing your business
  listing is very important. Business owners are
  yet to realize the importance of small business
  listings, and you might be at the risk of losing
  revenue if your business listing is not done with
  an optimized description that best suits your
  line of business.

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Why is it called local listing?

• Google provides a listing for your
  products/services with useful descriptions and
  contact information based on the location from
  which related product/ service was searched.
  Small business listing assumes importance as they
  create an identity for their business, build
  credibility, improve branding, showcase new
  products/services, advertise about new offers,
  notify about holidays/business hours and so on.

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What is local SEO?

• Local SEO (Search Engine Optimization) is a
  process of showcasing the product or service of
  your enterprise to the local audience
  (surrounding geographical area) at the exact time
  that they are searching for the same. It is done
  by optimizing the local listing of your
  enterprise online. Local SEO will optimize your
  small business listing so that your enterprise is
  found more often on related local search results.
  Local SEO can help you a great deal in boosting
  up the Google My Business listing of your
  enterprise.

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Why does reputation on Google My Business matter?

• Research suggests that about 66.6 of the users
  worldwide will check out the review of an
  enterprise before visiting the same. It is a
  quick and effective way of checking if the
  enterprise is worth visiting or buying from.
  Whats more? It is free and anyone with a
  smartphone can check the review of almost any
  enterprise on the globe! Thus it is important to
  maintain your online reputation. Small business
  listings reputation has to be well managed to
  improve footfalls and generate more business.

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How are small businesses affected by improper
management by amateurs?

• Instead of dwelling into the disadvantages of DIY
  ( Do It Yourself) approach to local listing, we
  would like to put forth the various advantages of
  hiring a professional for managing your small
  business listing
• 1.7.1 A proper description of your product/
  service
• Having relevant information on your Google My
  Business page is as important as having the right
  menu card for customers in a restaurant. Google
  is probably the face of your enterprise as most
  of the customers would search for your enterprise
  before walking into it or making a purchase.
  Well-written, useful, crisp content which is SEO
  friendly is the need of the hour and digital
  marketing agencies deliver exactly the same!

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• 1.7.2 Correct classification of your product
  /service
• There are enough surprises in the world already!
  You are always at the risk of giving an
  unpleasant surprise for your customer if your
  product or service is different from what is
  being portrayed online. Therefore it is necessary
  to classify your enterprise into the exact
  category of business where it belongs to.
  Further, you dont want to miss out on business
  opportunities just because you have missed
  mentioning it in your description. Also, you
  would have added few more services in your kitty
  recently and you are yet to add it online!

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• 1.7.3 Review management
• Online reputation of your enterprise is
  continuously monitored if you delegate it to an
  expert. Each reviewer would be made to feel
  important and digital marketing agencies would
  employ different techniques to get more
  (positive) reviews.
• 1.7.4 Your enterprise will gain from the services
  of an experienced, skilled professional
• Niels Bohr said, An expert is a man who has made
  all the mistakes which can be made, in a narrow
  field. Any one who tries to manage his
  enterprises local business listing on his own
  will risk not being able to match up to
  professional standards that his rivals would set!

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• 1.7.5 Exact pin pointing of your businesses
  location on Google map
• What if your potential customer passes just
  beside your shop without even realizing it?
  Making the location of you. It would also save
  you from the embarrassment of disappointed
  reviewers who would have invested their valuable
  time to find your enterprise.
• 1.7.6 Saves you time and effort in managing the
  your business listing
• Delegating right things to the right people at
  the right time is the key to any business and
  letting experts handle your small business
  listing would help you to concentrate on the core
  areas of your business. Although creating a local
  listing for your enterprise might look pretty
  straight forward, maintaining the same requires
  skill, understanding of the online world, time
  and effort.

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1.7.7 Updating and maintaining a small business
listing will be taken care off

• Maintaining your Google My Business page will be
  done on a daily basis and all the existing offers
  or holiday notifications will be mentioned on the
  page when you hire a marketing professional.
• For example, let us take the example of a small
  restaurant. If the reviews are not managed from
  time to time, a bad review left years ago can
  still play spoilsport in his efforts to get
  online orders. Even if the restaurant owner has
  changed the chef or the process of preparation,
  it would not be reflected to the online audience
  and they would still decide their purchase based
  on the review that someone left some years ago.
  Managing small business listing is therefore
  necessary. Techniques such as Local SEO are
  employed for your Google My Business page in
  order to optimize the local listing of your
  enterprises.

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• THANK YOU