Few Rumours about Print Media Campaigning Debunked

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Few Rumours about Print Media Campaigning
Debunked The print based marketing industry got a
makeover with the invention and spread of
options like leaflets, forms, brochures and
booklets. Thus, now the marketers have to their
knowledge a more emphatic way of letting the
targeted customers know about product launches or
service offers than what it used to be decades
back.
However, even then some of the marketing industry
stakeholders believe that print based marketing
is not effective. Basically, they are driven by
some commonly circulating myths. Here some of
these myths have been debunked. Read ahead. Myth
1 Print based campaigns cannot be
personalized The first thing that irks the brain
of most people is that you will not get any
customization option when you use print based
campaigning option for your
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product or service promotion. Such people also
believe that this drawback of print based
campaigns make the option much less
effective. But such ideas have become obsolete
because options like Custom Brochure Printing
and tailor made booklet or leaflet printing have
been there for quite some time now. So, a print
campaign is now designed in such a way that it
will convey the exact message to the target
customers that you want. Myth 2 Print based
promotions do not acquire as much customer
attention Many people often compare electronic
media and digital media based product marketing
with print based campaigns and end up concluding
that print based promotions do not grab as much
customer attention as it is supposed to
be. Honestly, this is a sheer misconception.
Firstly, print based campaigns are highly
customer oriented. Hence, the campaigning tools
like booklets, brochures and leaflets are only
handed over to the interested customers or
people who can turn out to be potential customers
in the future. Secondly, when the marketers hand
over booklets or brochures to the customers,
they end up paying attention upon each of the
pages and their respective contents as they turn
pages. Thus, it is confirmed that a customer who
receives such print campaigning material has to
concentrate even if that tenure of remaining
attentive towards a particular page is very
short-lived. Therefore, it is an established fact
that this form of marketing is any day much more
attention grabbing than any other options. For
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