MKT 435 Teaching Effectively--tutorialrank.com

1
MKT 435 Teaching Effectively--tutorialrank.com
2
MKT 435 Teaching Effectively--tutorialrank.com
MKT 435 All Assignments Here to Buy the Tutorial
For more course tutorials visit www.tutorialrank.
com     MKT 435 Week 1 Consumer Behavior and
Marketing Paper MKT 435 Week 2 Porsche Case
Study MKT 435 Week 3 Part I Consumer Behavior and
Marketing Strategy MKT 435 Week 3 How Attitudes
are Influenced MKT 435 Week 4 Part II Consumer
and Behavior Marketing Strategy
3
MKT 435 Teaching Effectively--tutorialrank.com
MKT 435 All New Assignments Here to Buy the
Tutorial For more course tutorials
visit www.tutorialrank.com     MKT 435 Week 1
Impact of Consumer Behavior on Marketing Strategy
Paper MKT 435 Week 2 Brand Personality
Presentation (2 PPT) MKT 435 Week 3 Internal and
External Influences Marketing Paper MKT 435 Week
3 Impact of Cultural Values on Consumer Behavior
Paper MKT 435 Week 4 Team Consumer Decision
Making Paper
4
MKT 435 Teaching Effectively--tutorialrank.com
MKT 435 Week 1 Consumer Behavior and Marketing
Paper Here to Buy the Tutorial For more course
tutorials visit www.tutorialrank.com    Choose a
company with which you are familiar. Prepare a
1,050- to 1,400-word paper in which the
interrelationship between consumer behavior and
marketing is discussed. Find three specific
examples of the companys marketing strategy and
its relationship with consumer behavior. Examples
may include mission/value statements, print
advertising, website content, press releases,
among others. Using these examples, what is your
opinion of how the
5
MKT 435 Teaching Effectively--tutorialrank.com
MKT 435 Week 1 consumer behavior and Social media
influence Here to Buy the Tutorial For more
course tutorials visit www.tutorialrank.com     De
velop a 7- to 9-slide Microsoft PowerPoint
presentation, with notes on each slide, in which
you relate consumer behavior and social media
influence. Address the following    Define
consumer behavior, and how it relates to
marketing.  
6
MKT 435 Teaching Effectively--tutorialrank.com
MKT 435 Week 1 Impact of Consumer Behavior on
Marketing Strategy Paper Here to Buy the Tutorial
For more course tutorials visit www.tutorialrank.
com     MKT 435 Week 1 Impact of Consumer
Behavior on Marketing Strategy Paper Choose an
organization with which you are familiar. Write a
700- to 1,050-word paper in which you review the
impact of consumer behavior on this
organizations marketing strategy.
7
MKT 435 Teaching Effectively--tutorialrank.com
MKT 435 Week 2 Brand Personality Presentation (2
PPT) Here to Buy the Tutorial For more course
tutorials visit www.tutorialrank.com     This
Tutorial contains 2 Presentation MKT 435 Week 2
Brand Personality Presentation Resource Consumer
Behavior Building Marketing Strategy, Ch.
10 Choose an organization with which you are
familiar or use the organization you chose for
the Week 1 assignment. Create an 8- to 10-slide
Microsoft PowerPoint presentation with
speakers notes representing how this
organization manages and develops its brand
personality, and deliver the following
8
MKT 435 Teaching Effectively--tutorialrank.com
MKT 435 Week 2 Porsche Case Study Here to Buy the
Tutorial For more course tutorials
visit www.tutorialrank.com     Read the Porsche
case study found in Consumer Behavior on pages
52-53.   Write the answers to the following
questions 1, 2, 3, 4 and 6 at the end of the
case. Use the worksheet to answer the questions.
The paper will need to be 700 to 1,050 words in
total length.  
9
MKT 435 Teaching Effectively--tutorialrank.com
MKT 435 Week 3 How Attitudes are Influenced Here
to Buy the Tutorial For more course tutorials
visit www.tutorialrank.com     Write a 1,050- to
1,400-word paper in which you write about the
following scenario   What was your
attitude about this course before it started?  
What factors influenced that
attitude?   How has your attitude
toward the course changed now in the third week
of class?
10
MKT 435 Teaching Effectively--tutorialrank.com
MKT 435 Week 3 Impact of Cultural Values on
Consumer Behavior Paper Here to Buy the Tutorial
For more course tutorials visit www.tutorialrank.
com     MKT 435 Week 3 Impact of Cultural Values
on Consumer Behavior Paper   Choose one of the
following changes in Cultural Values to review
and discuss (1) green marketing, (2)
cause-related marketing, (3) gender-based
marketing, or (4) marketing to gay and lesbian
consumers.  
11
MKT 435 Teaching Effectively--tutorialrank.com
MKT 435 Week 3 Internal and External Influences
Marketing Paper Here to Buy the Tutorial For
more course tutorials visit www.tutorialrank.com  
  MKT 435 Week 3 Internal and External
Influences Marketing Paper   Resource Consumer
Behavior Building Marketing Strategy, Ch.
3   Select a new product or service that will be
launched by either an existing organization or
one you will create. This will be the product or
service you will use for the remainder of the
team assignments due in Weeks 4 and 5.  
12
MKT 435 Teaching Effectively--tutorialrank.com
MKT 435 Week 3 Part I Consumer Behavior and
Marketing Strategy Here to Buy the Tutorial For
more course tutorials visit www.tutorialrank.com  
  Write a 700- to 1,050-word paper in which the
team discusses the following   A brief
overview of the company and the product and its
marketing strategy.   An examination
and discussion of the external factors that
influence the companys target market.  
13
MKT 435 Teaching Effectively--tutorialrank.com
MKT 435 Week 4 Consumer Decision Making
Presentation Here to Buy the Tutorial For more
course tutorials visit www.tutorialrank.com     MK
T 435 Week 4 Consumer Decision Making
Process   Analyze a recent purchase you made of a
durable good (durable goods are goods that dont
wear out quickly or those that have a lifespan of
more than three years computers, cars, mobile
phones, kitchen appliances, etc.)   Make a
presentation of 10-12 Slides
14
MKT 435 Teaching Effectively--tutorialrank.com
MKT 435 Week 4 Examine a Communication Tool Here
to Buy the Tutorial For more course tutorials
visit www.tutorialrank.com     Choose a marketing
communication tool used by a brand about which
you are passionate. Examples of Marketing
Communications types are print advertising, press
releases, brochures, flyers, banner ads,
etc.   Create a Poster Board presentation in
which you  
15
MKT 435 Teaching Effectively--tutorialrank.com
MKT 435 Week 4 Part II Consumer and Behavior
Marketing Strategy Here to Buy the Tutorial For
more course tutorials visit www.tutorialrank.com  
  Write a 525- to 700-word paper in which the
team explains the roles of family, culture, and
subculture influences on the companys target
market purchasing behavior.   Discuss how the
company can use learning and perception theories
in attracting and retaining target market
members. Provide a brief description of the
theory with specific examples of using it in a
marketing communication strategy.
16
MKT 435 Teaching Effectively--tutorialrank.com
MKT 435 Week 4 Team Consumer Decision Making
Paper Here to Buy the Tutorial For more course
tutorials visit www.tutorialrank.com   MKT 435
Week 4 Consumer Decision Making Paper Utilize the
same product/service your team chose for Week
3. Developa 700- to 1,050-word response that
analyzes the following Discuss the potential
importance of each type of situational influence
in developing a marketing strategy for your
product/service.
17
MKT 435 Teaching Effectively--tutorialrank.com
MKT 435 Week 5 Consumer Decision Making Process
Analysis Here to Buy the Tutorial For more
course tutorials visit www.tutorialrank.com   Anal
yze a recent purchase decision you made using the
steps in the consumer decision making process.
The consumer decision making process is discussed
in Chapter 14, pages 341-346. Submit a detailed
outline in which you show the steps you took in
making the purchase decision and the rationale
behind each step. An example of a detailed
outline can be found in the Center for Writing
Excellence.
18
MKT 435 Teaching Effectively--tutorialrank.com
MKT 435 Week 5 Final Consumer Behavior and
Marketing Strategy Here to Buy the Tutorial For
more course tutorials visit www.tutorialrank.com  
Create and present a 10- to 12-slide PowerPoint
presentation of Part III. Develop a segmentation
analysis of the companys target market. Address
each variable of segmentation (geographic,
demographic, behavioral and psychographic) that
is significant in attracting the target market.
Provide specific examples of product attributes
and benefits for each segmentation variable
identified as relevant. Refer to Chapter 2 for
segmentation variables.
19
MKT 435 Teaching Effectively--tutorialrank.com
MKT 435 Week 5 Impact of Online Crowdsourcing on
Marketing Strategy Paper (2 Papers) Here to Buy
the Tutorial For more course tutorials
visit www.tutorialrank.com   This Tutorial
contains 2 Papers MKT 435 Week 5 Impact of
Online Crowdsourcing on Marketing Strategy
Paper Evaluate an online crowdsourcing site.
Examples include, Dells Ideastorm, and
Starbucks. Write a 750- to 1,050-word paper in
which you review a crowdsourcing site.
20
MKT 435 Teaching Effectively--tutorialrank.com
MKT 435 Week 5 Team Global and Online Marketing
Strategy Presentation Here to Buy the Tutorial
For more course tutorials visit www.tutorialrank.
com       MKT 435 Week 5 Global and Online
Marketing Strategy Presentation Resource
Consumer Behavior Building Marketing Strategy,
Ch. 15 Utilize the same product/service that your
team chose for Week 3. Prepare a 15- to 20-slide
Microsoft PowerPoint presentation with
speakers notes illustrating your cross-cultural,
Internet, mobile, and social media marketing
strategy
21
MKT 435 Teaching Effectively--tutorialrank.com