Online SEO Training for Beginners (1)

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Search Engine Optimization
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INTRODUCTION TO SEO

• SEO can be defined as a it is digital marketing
  strategy that helps in increase the quantity and
  quality of the traffic to your website.The
  optimization part of SEO made up of a series of
  steps that you can take to rank higher on Google
  and thus get free organic traffic.

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TYPES OF SEO

• There are two types of SEO.
• 1.White Hat SEOThese are those type of seo which
  uses seo guidelines for the website ranking these
  guidelines are set by the search engine.It uses a
  approved search engine optimization techniques to
  improve the ranking of a site on Search Engine
  Result Page(SERP).White hat Seo is opposite of
  Black Hat Seo

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TYPES OF SEO

• 2.Black Hat SEOThese are those type of seo
  which dont uses seo guidelines for the website
  ranking. Black Hat SEO is most commonly defined
  as a disapproved practice that nevertheless could
  increase a page's ranking in a search engine
  result page (SERP).

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FACTORS Of SEARCH ENGINE OPTIMIZATION

• There are most important factors of SEO
• 1.Domaine Authority
• 2.Keywords
• 3. Relevancy and Context
• 4. Number of Inbound and Outbound links
• 5. Site Speed
• 6. Clean and responsive design
• 7. URL structure
• 8. Length of your content

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PROCESS IN SEARCH ENGINE OPTIMIZATION

• STEP1Discuss business objective.
• STEP2 Initialized keywords Analysis and its
  traffic.
• STEP3On-site and off-site optimization.
• STEP4Detailed recommendation document.
• STEP5Implementation.
• STEP6Monitoring and Optimization.

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On -page Search Engine Optimization

• It includes providing good content, good keywords
  selection, putting keywords on correct places,
  giving appropriate title to every page, etc.
• On page optimization refers to all measures taken
  by SEO within the website to improve the ranking
  of a site in search engine result page.These
  measures are related to content and HTML source
  code of a page,eg. Meta tags,keyword placement
  and keyword density.

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OFF-PAGE SEARCH ENGINE OPTIMIZATION

• Off-page optimization refers to all the measures
  that can be taken to out site the website to
  improving its ranking on search engine result
  page.
• It is a long term process which is mainly focused
  on acquiring the backlinks to your webpage from
  the Social media,authority sites and social
  bookmarking.Thus in off-page optimization we are
  supposed to create as many quality backlinks as
  possible.

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CONTACT US

• Online SEO Training for Beginners
• 
  renuofficial121_at_gmail.com

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• THANK YOU