Online SEO Training for Beginners (1) - PowerPoint PPT Presentation

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Online SEO Training for Beginners (1)

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Search Engine Optimization is a digital marketing strategy for enhance our business. – PowerPoint PPT presentation

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Title: Online SEO Training for Beginners (1)


1
Search Engine Optimization
2
INTRODUCTION TO SEO
  • SEO can be defined as a it is digital marketing
    strategy that helps in increase the quantity and
    quality of the traffic to your website.The
    optimization part of SEO made up of a series of
    steps that you can take to rank higher on Google
    and thus get free organic traffic.

3
TYPES OF SEO
  • There are two types of SEO.
  • 1.White Hat SEOThese are those type of seo which
    uses seo guidelines for the website ranking these
    guidelines are set by the search engine.It uses a
    approved search engine optimization techniques to
    improve the ranking of a site on Search Engine
    Result Page(SERP).White hat Seo is opposite of
    Black Hat Seo

4
TYPES OF SEO
  • 2.Black Hat SEOThese are those type of seo
    which dont uses seo guidelines for the website
    ranking. Black Hat SEO is most commonly defined
    as a disapproved practice that nevertheless could
    increase a page's ranking in a search engine
    result page (SERP).

5
FACTORS Of SEARCH ENGINE OPTIMIZATION
  • There are most important factors of SEO
  • 1.Domaine Authority
  • 2.Keywords
  • 3. Relevancy and Context
  • 4. Number of Inbound and Outbound links
  • 5. Site Speed
  • 6. Clean and responsive design
  • 7. URL structure
  • 8. Length of your content

6
PROCESS IN SEARCH ENGINE OPTIMIZATION
  • STEP1Discuss business objective.
  • STEP2 Initialized keywords Analysis and its
    traffic.
  • STEP3On-site and off-site optimization.
  • STEP4Detailed recommendation document.
  • STEP5Implementation.
  • STEP6Monitoring and Optimization.

7
On -page Search Engine Optimization
  • It includes providing good content, good keywords
    selection, putting keywords on correct places,
    giving appropriate title to every page, etc.
  • On page optimization refers to all measures taken
    by SEO within the website to improve the ranking
    of a site in search engine result page.These
    measures are related to content and HTML source
    code of a page,eg. Meta tags,keyword placement
    and keyword density.

8
OFF-PAGE SEARCH ENGINE OPTIMIZATION
  • Off-page optimization refers to all the measures
    that can be taken to out site the website to
    improving its ranking on search engine result
    page.
  • It is a long term process which is mainly focused
    on acquiring the backlinks to your webpage from
    the Social media,authority sites and social
    bookmarking.Thus in off-page optimization we are
    supposed to create as many quality backlinks as
    possible.

9



CONTACT US
  • Online SEO Training for Beginners

  • renuofficial121_at_gmail.com

10
  • THANK YOU
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