Title: seach engine optimization
1Search Engine Optimization
2SEO
- Search engine optimization (SEO) refers to
methods used to increase traffic to a website by
increasing its search engine page rank. - SEO types
- On Page SEO
- Off page SEO
3On Page SEO
- On page optimization is the first step in SEO.
- It refers to optimizing website and content for a
targeted keyword. - It work in a smart but a natural way, so that the
search engines picks up the targeted keyword and
brings the website's viewers.
4- Search engines are supporting website with
high-quality content by showing their ranking
schema. - On page SEO converse about all those measures
that can be taken directly from the website in
order to enchance its position in the search
rankings.
5- On pages SEO tactics
- Page Titles The page titles are most important
ON page SEO building block on the website. - Every page should have a unique title with main
keywords. - It should be crisp, short and connect with the
viewers directly to identify your brand. So, one
should include the business name, site name in
the page titles for better results.
6- Meta Tags For each page, you can add a set of
keywords in the form of meta tags. This includes
all the relevant keywords that have been
researched previously. Search engines read the
meta tags in order to compare if the keywords
with the visible content.
7- Meta Descriptions Meta descriptions are second
most significant area where you can include
relevant keywords that perfectly fit with the
quality content. - These are used in the search results when your
page is listed. So, do not forget to include meta
descriptions for web pages
8- URL Structure Always include a search engine
friendly URLs for all your pages. - It shows the hierarchy of the information on the
page. Because of the hierarchy, the engines
deduce the relevant data without even needing to
process the page. - The URLs with targeted keywords performs better
and give effective results.
9Content Good content is linkable and supplies
demand. One should include informative and
relevant content with a keyword density between
2-5. Do not repeat and stuff the content with
keywords because keyword stuffing doesn't supply
a demand and is bad in the eyes of the search
engines.
10- Internal Linking It is good to optimize the
internal external outbound links for search
engines and your visitors. - It brings an effective navigation around your
site. - The internal links can be used as the most
functional weapon in the wide array of SEO tools.
11Important HTML tags It is necessary to underline
some fixed sections of your website. The Header 1
is used for the site's title or header text,
Header 2 3 highlights the important sections of
a page. It is good for the purpose of SEO if you
divide the content of the page with headers.
12- Broken Links Checker Loading Time Checker It
is an online checker that validates and
integrates the websites, detects the problem for
broken and dead links. The loading time checker
examines the website speed and analyses the load
speed of each page.
13Jarvis SEO jarvisseo.com_at_gmail.com