seach engine optimization - PowerPoint PPT Presentation

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seach engine optimization

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search engine optimization on page seo – PowerPoint PPT presentation

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Title: seach engine optimization


1
Search Engine Optimization
  • On page

2
SEO
  • Search engine optimization (SEO) refers to
    methods used to increase traffic to a website by
    increasing its search engine page rank.
  • SEO types
  • On Page SEO
  • Off page SEO

3
On Page SEO
  • On page optimization is the first step in SEO.
  • It refers to optimizing website and content for a
    targeted keyword. 
  • It work in a smart but a natural way, so that the
    search engines picks up the targeted keyword and
    brings the website's viewers.

4
  • Search engines are supporting website with
    high-quality content by showing their ranking
    schema.
  • On page SEO converse about all those measures
    that can be taken directly from the website in
    order to enchance its position in the search
    rankings.

5
  • On pages SEO tactics
  • Page Titles The page titles are most important
    ON page SEO building block on the website.
  • Every page should have a unique title with main
    keywords.
  • It should be crisp, short and connect with the
    viewers directly to identify your brand. So, one
    should include the business name, site name in
    the page titles for better results.

6
  • Meta Tags For each page, you can add a set of
    keywords in the form of meta tags. This includes
    all the relevant keywords that have been
    researched previously. Search engines read the
    meta tags in order to compare if the keywords
    with the visible content.

7
  • Meta Descriptions Meta descriptions are second
    most significant area where you can include
    relevant keywords that perfectly fit with the
    quality content.
  • These are used in the search results when your
    page is listed. So, do not forget to include meta
    descriptions for web pages

8
  • URL Structure Always include a search engine
    friendly URLs for all your pages.
  • It shows the hierarchy of the information on the
    page. Because of the hierarchy, the engines
    deduce the relevant data without even needing to
    process the page.
  • The URLs with targeted keywords performs better
    and give effective results.

9
Content Good content is linkable and supplies
demand. One should include informative and
relevant content with a keyword density between
2-5. Do not repeat and stuff the content with
keywords because keyword stuffing doesn't supply
a demand and is bad in the eyes of the search
engines.
10
  • Internal Linking It is good to optimize the
    internal external outbound links for search
    engines and your visitors.
  • It brings an effective navigation around your
    site.
  • The internal links can be used as the most
    functional weapon in the wide array of SEO tools.

11
Important HTML tags It is necessary to underline
some fixed sections of your website. The Header 1
is used for the site's title or header text,
Header 2 3 highlights the important sections of
a page. It is good for the purpose of SEO if you
divide the content of the page with headers.
12
  • Broken Links Checker Loading Time Checker It
    is an online checker that validates and
    integrates the websites, detects the problem for
    broken and dead links. The loading time checker
    examines the website speed and analyses the load
    speed of each page.

13
Jarvis SEO jarvisseo.com_at_gmail.com
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